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Advertising on Facebook 101

Jun 4th 2015 at 1:01 AM

Facebook advertising is on fire right now. More businesses than ever are turning to social media to connect with their customer base. While Facebook advertising can be a cost efficient way to reach a large audience, it can be a little difficult to figure out at first. Especially with Facebook’s ever changing advertisement rules. You can use these ten tips to understand how to tap into the over 1.3 million active users.

  1. Begin with the goal in mind.
  2. What do you want to accomplish? Do you want to increase website traffic? Make a sale? Get more Facebook fans? Increase the likes on your business page? The Facebook ad you choose will depend on the goal you are hoping to achieve. Facebook’s new ad regime assists you in locating the proper ad based on your goal.

  3. Use Facebook Offers to capture the attention of potential customers
  4. Facebook Offers is similar to Google Offers Extensions, allowing you to promote a deal through Facebook. Try using Facebook Offers to a free item or coupon in exchange for an e-mail address. Or, if you are a brick and mortar store, you can create discount offers as well.

  5. Include a call-to-action.
  6. Always include a call-to-action in your ads. This leaves no guesswork up to the customer. If you want the customer to do something, such as visit your website or purchase an item, tell them what to do and where to go to accomplish it.

  7. Customize your ad headline.
  8. The automatic ad setup is for the headline to be the same as the title. However, customize your ad headline to make it more attention grabbing. As people are scrolling through their newsfeed, you want your ad to grab their attention. You have less than two seconds to convince them to stop. Try – “50% off this weekend only!”

  9. Notice the difference between daily and lifetime budget.
  10. When setting up your new ad you can either choose a daily budget or a lifetime budget. The daily budget reflects how much you will be charged per day for Facebook promoting your advertisement. Your lifetime budget refers to an amount you will be charged over a scheduled campaign period. Each campaign you run has a different budget so create a marketing plan in advance to stay within your price zone.

  11. Use images.
  12. Ads with images receive higher engagement than those that do not. Images help your text stand out among everything else in your potential customer’s newsfeed that you have to compete with.

  13. Keep text under 20%
  14. Facebook advertising mandates all ads utilizing images must keep image text under 20% of the image. If your ad contains more than 20% text, it will not get approved and you will have to select a new image. Facebook has grid tool to help you see whether or not your image fits within the specified requirements or not.

  15. Use advanced targeting.
  16. Facebook allows you to narrow your advertising scope by hand selecting your demographic. You can target people based on their gender, marital status, location, age, workplace, relationship status, education, and more.

  17. Narrow deeper.
  18. In addition to advanced targeting, you can use the “More Categories” section to find more choices, such as users who had a birthday recently or uploaded a picture of Facebook recently.

  19. Keep it short.

Think about commercials. Commercials do not give away all the information in one place. If they did, there would be no need for anyone to call or log on. Give enough information to entice them, and draw them in with your call-to-action.

If you are looking for a way to narrow your audience and locate them on the website they spend most of their time, Facebook is the way to go. In comparison to TV commercials, newspapers and other advertisement mediums, Facebook is cost effective with a daily minimum of $1 per day. Use these tips and take advantage of one of the cheapest, most active ad platforms of the 21st century.

About Grey Umbrella Marketing

Grey Umbrella Marketing is an Internet marketing company that helps their clients achieve first page rankings for specific keywords with their webpages, blogs, and videos to increase sales.

But utilizing social media, video marketing, content marketing, and website design to help our clients acquire customers, retain customers, and increase purchase frequency, Grey Umbrella Marketing is a leading Atlanta marketing, SEO, and eCommerce team. Visit their website at gumarketing.com or call (470) 428-1436 today!

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