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A New Age In Experiential Marketing With Social Media And Networking Platforms

Dec 16th 2014 at 10:34 PM

With increasing competition the business world has now reached a phase when every single brand or company is looking for new and innovative ways for attracting and capturing the imagination of their customers and experiential and event marketing are now making that possible with increasing efficiency. These types of marketing strategies focus on the consumers’ multisensory experiences for generating better product awareness and creating a positive brand image for a company or an organization. The ways in which marketing companies used to manipulate purchasing behavior of targeted customers have almost completely changed with the introduction of these experiential marketing companies and the traditional marketing channels too are no longer used in the same way that they used to be.

The arrival and rapidly growing popularity of social media and social networking platforms has also provided the event marketing companies with many new alternatives to tap in and for better interaction with their target customers and according to the experts the leverage that social media and social networking can bring to experiential marketing is simply tremendous. Growing use of smart phones that allow potential customers to stay continuously connected with the social media is another factor that has added to the efficiency of experiential marketing as a promotional method. A large percentage of people attending business and promotional events now share their experience on social platforms right from the venue of the event and from the perspective of effective experiential marketing such proactive participation from the customers is truly a great boost for the success of the strategy.

Consumers empowered with the newest innovations in the field of communication technology have also played a crucial role in making experiential and event marketing an absolute necessity in areas like retail electronics sales. Consumers are now capable of commoditizing a product due to the rising popularity of online and mobile shopping and in this scenario experiential marketing can truly be a very good way of separating products from one another for making the final purchasing decision. A changed demography of targeted consumers is also considered to play a determining role in the growth and popularity of experiential marketing companies and strategies and the new generations of aspiring young consumers are now identified as the new sweet spot for these types of marketing strategies. As this new generation of consumers is more brand motivated and also aware than the previous generation, experience plays a major role in their purchasing decisions and experiential marketing strategies are naturally cashing on this changed nature and tendency of the customers.

There is little doubt that experiential marketing is a great way of having a positive brand image and generating better awareness for your products and services among the target customers but without extensive consumer research and account planning achieving the desired results can be difficult and that is precisely the reason that you should only depend upon trusted and reputed experiential marketing companies like Elite marketing Group for best promoting your product and services.

About The Author

Clint Barton is an event marketing expert and is known to offer some amazing tips on the subject for the general public in the many informative articles that he writes. He recommends EliteMG.com as the best service provider to trust with all your event & experiential marketing needs.

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