A Few Tips for a Compelling Social Media Campagn

Feb 6th 2011 at 9:30 AM

It's been said in the past that if you give a man a hammer, everything begins to look like a nail. I don’t know how true that really is, but it's still nothing more that a tool. You need tools to build a business or a house.

Campaigns and other projects involving social media may be a great tool for your company. But you have to be trained to use it well. An advantage here is that  Social media influences your potential customers. However, they also have the opportunity to post bad product reviews. You definitely don’t want them to denigrate your product or even tell their acquaintances not to visit your place.  On the other hand though, potential clients can list what they want and tell you what they like. I believe this could result in  in your sales and profits going up quickly. This is absolutely a large amount of power to put in the hands of an inexperienced tribe.

One of the reasons for this is that social media campaigns are built on developing and influencing relationships. Many businesses try to use Social Media as a format for making sales noises to their tribe. This is probably a misstep because it may be viewed as just a cheap shot to get a sale or be totally ignored altogether. No matter what you do here, you are wasting the company's time and resources. Your time would be better spent by developing professional relationships and trying to connect with the tribe.

A possible thing you can do to connect  in this area is to post an  affirming congratulations to a client for getting a project , and its a  great way to build a relationship. You get to mention your product and services  at the same time this way,  while making a personal connection. With a little luck, your clients will begin to ask questions like, “how did they get that project”    And we all know the answer too that , right? Its through the excellent work of the consultant. They could also ask, “why is the event being organized for the restaurant?”.  It could have been and online contest that brought them all together. Or it could be a monthly promo. By doing it this way , you get some subliminal promos while building your relationship with the tribe.

I addition to this, it's very important to grow and maintain a professional relationship with the tribe and format ideas of how a professional posting should look. You will need to move the tribe into this from a social standpoint too.

Its essential to have an active presence in social media projects because of the influence factor and the amount of exposure the company will receive. You will have two way communication  between the company and your tribe. You will be able to develop a poll if you like about a recurring subject or question. This will stimulate conversation and keep you in the tribe's mind.

It seems to me that it is advantageous to have a local element to the campaign. A local tribe following is the best way to start. Then you can branch out to state or region, before going nationally. Network and construct relationships with other companies in your region and within your sphere of influence.

This will help to create a small network or base to operate from. It will also bring more attention to your products and services. More attention could include things like promotional events or other mutually beneficial opportunities for networking.

So to sum it all up, make sure you are using social media optimization properly for your product or service and for your tribe. I think a major problem here is that most of the popular social media platforms are free. So after reading this, you will all run out and sign up for social media accounts to promote your product or service. Just remember that social media for business is not the same as social media for individuals. The way to be successful here is to have a professional consultant advising you and helping you avoid mistakes with your tribe.

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Please to comment
Nov 8th 2013 at 9:55 PM by foxychops
okay ... good

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