Cheryl Waller | cherylwaller

A Business Without a Sign is a Sign of No Business

Nov 17th 2010 at 2:41 PM

Back in the small town where I grew up there was a small corner store that you probably would not have looked at twice. It was set-back from the road and barely even resembled a business of any kind. You would not even have given it a second glance if it had not been for a very large yellow sign that stood on the corner. I remember, even as a child, thinking to myself how much truth that sign spoke in just one sentence.

“A Business without a Sign is a Sign of No Business”

This was the town’s business sign store. Its sign boasted a well-constructed, easily understood, emotion-driven statement that drove home one simple fact. If you are not getting the word out about your business, then no one else is going to do it for you. They could have just erected a sign that said ‘sign shop’. But, they understood the power of a well-constructed direct message on a business sign. The message was two-fold. They were the busiest sign shop in town despite the run-down non-commercial looking corner on which they were located. Fast forward a few decades. Times have changed. Advertising has changed. But the fact still remains the same. If you are not getting the word out about your business, then no one is going to do it for you. You need to boast a well-constructed, easily understood, emotion-driven message that brings business to you. Today’s real estate agent needs to be ahead of the technological curve to maintain an edge in the industry. Recent years have scared off the industry’s meager performers. To have remained in this industry at all in 2011, today’s real estate agent has already proven their dominance and perseverance in the profession. So… the question is… how do you stand out against the best of the best? Answer… with your signs. 87% of all internet users use a search engine to find information! According to the Pew Internet & American Life Project 87% of all internet users use a search engine to find information online. Similarly, according to the 2009 NAR profile of buyers and sellers, 9 out of 10 home buyers begin their search for a home on the internet. 89% of those buyers used a real estate agent for information and 79% closed with an agent. Ok… so, what does this mean to you? It means that 9 of your next 10 potential clients are online right now searching for information on real estate. They may be here in the US or abroad, but the fact remains that they are online right now looking for you. Are they going to find you or your competition? Where is your sign on the internet? Is your message even being heard? Where do you even start?

(This is part 1 of 4 - See Next Post: Nothing is Built Without a Foundation.)

 

Cheryl Waller Marketing Consultant SEO, SEM, SMM www.CherylWaller.com

 

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