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1 year ago
7 Things Your Visitors Hate About Your Website – And How to Fix Them
A poor user experience causes a number of problems for your website. Common issues include high bounce rates, poor conversion rates, and poor organic rankings. Ironically, the majority of the issues that cause a poor user experience are surprisingly common on websites. Some of this is because website owners are really creating a website for themselves and the rest is normally due to the dated website designs and strategies. Here's a quick look at 7 things your visitors hate and simple ways to fix them.
1. No Focus
The fastest way to make someone leave your site is by giving them a page which has zero focus. Every page on your website should do something specific such as provide information, a video, or number of other things. The hard truth is that most website visitors want to be told what to do or at least pointed in the right direction. This is why having call to actions is so important. In some cases the only way to fix this is to do a major redesign of your entire website, but normally getting rid of a few distracting elements will be enough to make a big difference.
2.Pretty Things That Destroy Load Time
Another common problem is websites adding interesting visual effects that end up destroying the load time of the page. Common culprits of this include excessive Flash and sliders. While these elements do make the website more visually appealing, your visitors still won't wait a long time for your page to load. In many cases, the same visual elements can be re-created using CSS which will reduce your load time without affecting the quality of your website.
3. Your Titles Are Liars
Creating compelling headlines are essential to getting people to visit your website. At the same time, if your titles are deceptive than your visitors are definitely going to leave. This doesn't mean that you shouldn't create curiosity or mystique around the content, but rather the promise of your title needs to be fulfilled by your content.
4. Your Content Is SEO Driven
There are certain things you can do to make your content search engine friendly while still making it enjoyable for your visitors to read. There are times where this can be a tricky balancing act, but if you are ever in doubt always err on the side of readable content.
5. Interlinking Purely for SEO Purposes
Interlinking has proven to be extremely valuable from an SEO perspective. The thing to keep in mind is that it is extremely beneficial for user engagement as well. If you have a link that directs your visitor to an unrelated page, then they will simply leave your website and go elsewhere.
6. “About Us” Pages Written for “Not Us”
The purpose of an About Us page is to provide your visitors with more information about your company. It is important to keep in mind that this page should be written for the average person, not for and industry specialist. This page is a great way to start building trust with your readers, so keep it simple and clear.
7. Pop Up Ads
No visitor really wants to see a pop-up ad when they enter your website. The problem is that pop-up ads have proven to significantly boost conversions, which means getting rid of them completely may not be an option. If you are going to use them, make sure that they are visually appealing, load quickly, and get straight to the point. Another option is to have your pop-up ad appear five or 10 seconds after the visitor has already looked at your website. Not only will this grab their attention more, but it has also given them a few seconds to get comfortable your website.
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