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7 reasons why you MUST have your own info product

Nov 23rd 2011 at 6:09 PM

Answer this question: What's the most common reason people get online each and every day? Simple. To get information. This is so universally done that Google handles 400 million queries a day! OK, so what does that mean to you? Well, this is an opportunity for you to provide what people want - information. And you can earn some cash for doing it!

What is Info Marketing?

First, understand that this is the simplest kind of business there is. You take information and turn it into a digital product - like an ebook. In turn other people buy your product to get the info. It doesn't get much simpler.

How does it Work?

We've established that it's a simple concept. However, to succeed people need to want the information you're providing. So you'll need to find out what info is valuable. How can you find out what people want?

A super simple trick is to merely check "answer" sites. Just go to Yahoo! answers or and you'll get a good idea of the kinds of things people need help with. What is your goal?

  • Find a common problem that causes people discomfort
  • Then provide a solution in the form of an info product

That's your goal. But how do proceed from there?

Power Tip

Does writing an ebook scare you? If it does, think about it this way: An ebook is just a bunch of articles strung together. Sounds pretty easy, huh? So what you do is, over a period of time, write some articles for your blog. After you have a collection, assemble and add them together, and there you have it! Your very own ebook. Sure beats writing the whole thing at once. What's more, this process can be repeated over and over.

But, why info products? Funny you should ask . . . Here are 7 reasons:

1. Simplicity and Ease

An info product business runs on auto-pilot. There is almost no support. So you can just set it up and let it run. It's like having an automatic money machine. Moreover, you have no physical inventory. You never have to deal with shipping. It's all delivered online.

2. Repackaging

Once you have created a few info products, you'll then be able to put them together to create new high ticket products. It's quite easy to combine the content from several ebooks. An added bonus is that you'll be able to charge much more for this "new" product. There's greater perceived value in a single big course, versus multiple smaller ones.

3. Resell rights

You can grant other people resell rights to your own products. Recently, resell rights have become extremely popular, because most people simply don’t have the time, money and effort it takes to create their own products. Plus, you can charge double, even triple your selling price for resell rights!

4. Leverage

It's your content, so you can use it in as many different ways as you want. For instance, you could take parts of your info product and turn it into an email training series, thus building your list with it. A list is it's own reward! In any case you want to utilize your content in as many ways as you can. Let's take it another step.

5. More Leverage

Another example of leverage would be to create a few reports from parts of your ebook. Then, use the reports as the front-end of your product funnel. They can be offered free or for a low price. Either way, you win because you're feeding your funnel. Another clever form of leverage is to allow your affiliates to use your reports as marketing tools. Affiliates, you say? Yes!

6. Affiliates

This is a real power strategy. Once you have your own info products, potentially multitudes of people can become your affiliates. Imagine having thousands of people promoting your products! In order for that to happen you have to have your own products. Create a sought after info product and affiliates will sell it like crazy.

7. JVs

Producing your own info products opens the door to joint ventures. This is absolutely one of the best ways to succeed when marketing your own info products.  JV with someone adept at marketing info products, and you're well on your way to achieving unlimited success in affiliate marketing.

In Closing

Creating your own info products is a powerful strategy. Be sure to take full advantage of info product marketing, because it positions you 100% in control. Getting started is simple:

  • Visit an "answers" site
  • Find out what people need and want to know
  • Present a solution in the form of an info product
  • Market your info product

Follow those easy steps and in no time you'll have an info product ready to go.

Please to comment
Nov 6th 2013 at 4:02 AM by foxychops
I've been toying with this very idea - thanks for article

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