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7 Easy Steps to Successful Blogging

Aug 30th 2010 at 8:57 PM

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7 Easy Steps to Successful Blogging

By: Eric Dunbar


Blogging is as much fun as it is easy, and once you start to blog it can almost be addicting. Just what is a blog? A blog is nothing more than a web log that describes an Internet website that is dedicated toward the distribution of information, commentary, opinion, or other content by individuals and/or organizations.

Within the last few years blogs have gained momentum and blogging has somewhat taken over the Internet. Today it is comparatively simple to find a blog about any topic that you can envision, and many others about topics that you cannot imagine.

Not everyone is a blogger for cash. Believe it or not, there are some people who blog for the sheer joy of writing. But most bloggers are business owners, whom having discovered that blogging is an exceptional way to market their business, blog because of the benefits that blogging affords. If you are among those who maintain a blog as a means of selling your business you probably already know that your blog lets your readers learn about your business and its unique branding, value, products and services.

A blog is a blog, is a blog, right? Wrong! Back when I first began blogging I thought all blogs were the same too. But over the span of a few years I have learned that blogs are not all the same. There are ordinary blogs and then there are successful blogs. An ordinary “blog” is nothing more than a website with a legitimate URL that occupies space on the Internet and is chock full of information that no one knows about. On the other hand a “flourishing blog” is an enlightening website that reaches a vast reader base, develops a following, and builds a certain level of credibility while gaining the respect of that following.

Successful blogging is not difficult to achieve and it can be very rewarding too , that is if you adapt and abide by certain guidelines. There are fundamentally 7 easy steps to successful blogging. If you want to have a successful blog you should employ these steps. You will see your blog go from unnoticed to most popular in no time at all.

Create a niche

This is the beginning step to successful blogging. But what exactly is a niche? The Webster Online dictionary describes a niche as “A place of employment, status, or activity for which a person or thing is best fitted.”

When creating your niche it should be something you enjoy. It doesn’t matter how profitable a particular industry may be, if you are going to do a business in that industry, first and foremost, you must enjoy it. Your drive and determination are determined by your happiness and contentedness and if you don't take pleasure in what you are doing you are not going to be motivated to continue doing it very long. Developing a niche that you are excited about will insure that you will never be struggling for subjects to write about and it will make your blogging experience a whole lot easier in the long run.

The success of your blog also is dependent on your understanding level of the niche you have chosen. If you are unable to provide useful information that answers any questions your readers may have in relation to your niche, you will soon lose credibility with them. Your niche should always be based on your knowledge, abilities and skills in order to attain maximum success.

As long as an audience exists for you particular niche you can write and blog about it. If you present yourself properly to your readers your blog can achieve longevity and even become one of the dominant forces within your niche. Just bear in mind that your niche can be about absolutely anything that you conceive; you can have a problem solving niche or a gossip niche, it doesn’t matter, just as long as you have reader approval.

Be exceptional

The next step to successful blogging depends on your capacity to write exceptional content. People who read lots of material look for fresh new content in the words or topics they search, therefore, always be unique in your blog’s approach with respect to the articles you post. Writing exceptional content will also teach you a lot about branding yourself. This is why it is so important to acquire your niche first. If your niche is something you like and understand a lot about, writing unique content will be effortless.

For instance, your niche might be dogs, a fairly widespread topic today because a great majority of people has a dog. But your experience with dogs is distinctive and not like mine or anyone else’s. Therefore, no two people will write the same article about dogs, the same way.

In the beginning you may construct your articles and even your blog site after the mold of another author or blogger, but as you grow, and if you continue to search for your brand in the confusion of your mind, soon your individuality will surface. Just take into account this one fact about being exceptional: exceptional content sells.

To help develop a level of exclusivity you should keep track of the keywords and phrases that are being searched on the Internet which will tell you how users are locating your website. When you write your blog titles it is a excellent idea to check to see whether or not they are SEO friendly and contain highly related keywords and phrases so that it will be less difficult for visitors to find your blog’s content.

Gain the respect of your readers

The third step to successful blogging is to acquire the admiration of your readers in your area of expertise. This is easily done by writing from personal experience rather than from research. People can generally tell whether or not you have experience in the area of your subject matter. Personal experience is exceptional and people looking for value and information will always gravitate toward it.

Write to your readers as if you identify each one of them as a close personal friend. You would never tell a friend something that wasn’t factual or misinform them in any way. Therefore, you should be very careful to thoroughly research everything you write on your blog before you release the information to your readers; remember, they are your friends and they are depending on your expertise, judgment and understanding of the subject matter, and they have confidence that you are leading them in the right direction.

Grab the attention of your readers

This is the most demanding of the 7 steps to execute. You must grab the attention of your readers in the very first paragraph of your article. Writing is almost like listening to music. When you hear a song for the very first time you are very attentive. But if the song does not make you move, pat your foot, or give you something of value in the lyrics within the first few seconds of listening, then it is unlikely that you will want to listen to 3 minutes of a song that you don’t enjoy.

Think of the articles that you post on your blog in the same way. You must command the attention of your readers within their first forty-five seconds of reading. If you do not, chances are will lose them and they may never return to your blog.

Post regularly

Here is where most bloggers get into difficulty. They start a blog, write a couple of posts—on average two posts per week, for about three weeks, and when they don’t see traffic increase to their blogs they give up on blogging altogether.

If you are going to blog you must see it as a big responsibility and not as a hobby. Why? Whether you know it or not, people who visit your blog are depending on you to write and post something on your blog on a regular basis .

Your readers would like to know when they can expect new material from you. Regular posting is a part of the successful blogging routine that is so vital to create traffic to you blog. The way to get into the habit of regular posting is to develop a schedule. I like to refer to it as a content schedule.

If your objective is to attract loyal readers which will in turn generate steady traffic to your blog, you must create a content schedule. You have to determine how many days per week you will devote to your business of blogging. It doesn’t matter if it is two days or five days you must commit to it and be consistent. Your readers will soon observe your consistency and return to your blog on a regular basis, expecting fresh new content.

In order to achieve this you should set aside time to focus all of your efforts on your blog as if you were going to work, because in reality you are going to work for yourself and the success of your blog depends on this effort. As a result you will keep your readers updated to your niche activities and your website traffic will increase.

Market your blog site

Your level of success in blogging highly depends on the frequency at which you revise the content on your blog. Your target should be to write at least one superior quality article each day. Note that I did not say you should write at least on article each day, but at least one good quality article each day. It would be better if you produced two superior quality articles per week than six articles per week that had no value to your readers.

If you post five superior quality articles per week your blog will be more interesting and appealing to your readers and your blog will be their Online Newspaper. Your readers will actually look forward to reading your fresh article every morning while they drink their morning coffee.

Good blog marketing strategy involves optimizing the search engines correctly, better referred to as SEO or Search Engine Optimization. Search engines love blogs that deliver fresh content on a regular basis. The more information the search engine spiders can accumulate from your blog the higher you will move up in the search rankings.

To have a successful blogging site means that you should post fresh content on a daily basis, if possible or otherwise your popularity will plummet and your traffic level will drop off the chart. If this happens you are nearing the end of your blogging career.

Be persistent

It has been said that quitters never win, and winners never quit. This statement holds a lot of truth for bloggers. With the rapid growth of the Internet it is becoming more difficult to get noticed among all the cyber traffic and this can make it is so easy to become frustrated in blogging but if you quit you will never win. The ultimate step in successful blogging is that you be persistent.

You should constantly search for new ways to market your blog and there are lots of options at your disposal. There is viral marketing, advertising, social bookmarking, networking sites like Twitter, LinkedIn, FaceBook and many other smaller sites like ISeeColor. You must submit your blog’s article content to the many hundreds of article directories on the Internet to help increase the traffic to your blog.

Regularly check your website’s statistics to get a better picture of who is looking at what area of your website and how often they are looking at it. You can do this by using tools like Google Webmasters and Google Analytics, two very important tools for research that will teach you how to optimize your website for better content use and conversion.

The bottom line here is simple: Be persistent and never quit. Because of the busy schedule that I once had in my life, it took me quite a while to comprehend the whole blogging and Internet perspective but I was persistent. Perhaps your schedule too, is a busy one and I am sure there are times when you feel like you are wasting your time, but you’re not.

There is nothing more rewarding than to know that you are providing something of value to someone who needs it. Blogging can afford you the vehicle to do this. So remember: If you never quit you will win; and once you win you will not want to quit.

Happy Successful Blogging.

 

2 comments
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Aug 30th 2010 at 11:31 PM by kevinbailey
Very nice article Mitch. I'm just starting my blog and picked up a lot of useful tips from this, thanks.
   
Aug 30th 2010 at 10:43 PM by blackfolder1
A great article! I just started blogging recently- I enjoy it and try to inject a sense of humor into my blogs but they are not to popular yet! Just gotta keep trying- like everything else!
   

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