Steven Wagstaff | stevenwagstaff

5 Tips on How to Write a Great Sales Letter

Nov 16th 2010 at 10:17 AM



5 Tips on Writing a Great Sales letter

Having a sales letter that converts well is one of the most important keys to being successful with Internet Marketing. Everybody knows this. But most people have no idea how to write a sales letter that will make them a lot of money. So, here are 5 tips for how to write a great sales letter.

Tip #1: Write to One Person

When you're writing a great sales letter you need to imagine your writing for just one person. Think about who your ideal customer is and then imagine that one person sitting and reading your sales letter. Everything you write should be to get that person to buy what you're selling.

Tip #2: Concentrate on Benefits not Features


People buy based on whether they feel they want or need what's being sold. The key word here is "feel." So you need to cater to a person's feelings. The way to do this is to focus on the benefits of what you're selling and not the features. In other words, write about what your product or service will do for the reader not just what the product or service does.

For example, instead of saying a diet pill will increase a person's metabolism, tell the person the pill will help them burn 1000 more calories a day and will help them lose up to 7 pounds every week.

Tip #3: Remember the 4 U's

You may have heard the 4 U's mentioned before. Copywriters always mention it when they discuss how to write great sales letters. The 4 U's are:
Unique,
Ultra-specific,
Urgent, and
Useful.

Include all of these in every sales letter you write.

Tip #4: Hook the Reader

If you don't hook the reader at the beginning of your sales letter then you'll never make a single sale. So make sure you have a hook in your header and your sub-header of your sales letter. Give the reader a reason to read your sales copy. This isn't easy to do so make sure you take your time. A common mistake is that people will quickly write their headline and then focus on the rest of the copy. In truth, you should probably spend at least 30% of the time you spend writing a sales letter on just writing the headline and the sub-headline.

Tip #5: Tell a Story

Once you've hooked the reader then you want to keep them reading until the end of your sales letter. The best way to do this is by telling a story. People love to read stories. So try to always include a story in your sales letters.

5 tips for how to write a great sales letter are write to one person, focus on benefits, hit the 4 U's, hook the reader, and tell a story. If you follow these 5 tips then your conversion rates will improve overnight.

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- Steven Wagstaff

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This Article is being published with permission from the author – Mark Call.
Mark Call is a Full Time Internet Marketing Coach, Author & Motivational
Speaker. He specializes in Home Business and Work From Home Mentoring.
Visit Mark's Blog and Subscribe to his Newsletter Now for more Valuable info
that you can put in Action starting Today! – http://markcall.com/blog
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