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With over 8 years of experience in optimizing websites and online assets in competitive small businesses and verticals including finance, health, life sciences, real estate, I have varied experience of all aspects of digital marketing including SEO, Paid search, Social Media, affiliates, website design, usability, conversion optimization and content marketing.
Having gained vast experience at the largest SEO agency in the North America, I have started to offer my expertise as an independent SEO consultant for a select number of large and small businesses for whom I take a holistic approach, ensuring overall business goals and objectives are considered.
I Know SEO - Toronto SEO Expert
Address: 140 Yonge St #200, Toronto, ON M5C
Phone: (647) 495-9656
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5 Tips For Writing Good Content For Your SEO Campaign

Jul 5th 2015 at 1:15 PM

Although you might already know that things like building backlinks and coming up with good keywords are important parts of a good SEO campaign, there is a good chance that you aren't putting enough of a focus on your content. Having high-quality content is essential if you want your site to do well on the rankings, however, and it is also important if you want your readers to actually come back to your page. If you haven't done a lot of writing and aren't very good at it, you could be concerned about coming up with good content for your SEO purposes. However, keeping these five things in mind will help ensure that your content is always of the highest quality and is designed to help your SEO campaign be a success.

1. Make It Interesting

People come in contact with a ton of information on the Internet every day. If they have the entire world at their fingertips, why would they want to waste their time reading your content if it doesn't have something to offer them? Therefore, it is essential to make your content truly interesting if you want both your site and your SEO campaign to be successful. Make sure that your write something that provides a real value and that is either informative or entertaining -- or both.

2. Check for Typos

It's easy to make typing errors, but these errors can make your site look sloppy and unprofessional. If you have too many spelling errors and grammar mistakes, your SEO campaign could even suffer because of it. Therefore, it's very important to go back over your work to check for errors. There are also grammar checking software programs out there that you can use if you're afraid that you won't catch these mistakes.

3. Use Your Keywords Correctly

If you are building an SEO campaign, you probably already know how important it is to use keywords in your content. However, you should know that a lot of people don't use their keywords correctly, and this can jeopardize your SEO campaign more than you probably think. When using your keywords, make sure that they fit well into your content; otherwise, your content could come across as keyword spam, which is something that both real readers and search engine spiders try to avoid. Don't use your keywords too many times, and consider using connecting words to make them fit into your articles and blog posts correctly.

4. Be Proud of All of the Content that You Post

Just because content is being used for backlinks or elsewhere off of your site doesn't mean that it shouldn't be of a high quality. You should never post anything for your SEO campaign that you wouldn't post on your own website and show to your loved ones with pride.

5. It's Okay to Get Help

Whether you hate writing, aren't much good at it or simply don't have time for it, it's a better idea to hire a professional for help than to post subpar content on your site. There are writing services out there that can provide content for your SEO campaign, or you can always hire an SEO expert  from that will handle your content and all of the other aspects of your SEO campaign as well. Following these five tips will help ensure that your content is always as perfect as possible and that it will work well for your SEO campaign.

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