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5 SEO Tips to Help SEO to Improve your Content Writing Strategy
SEO strategy cannot be separated from content creation and marketing strategy; most of the former’s strategy relies on content created by the latter to end up with results that are impressive for clients’ bottom-lines. In turn, in the absence of SEO techniques, great content may be hidden in the obscurity of page 50 in SERPs, meaning that your audience will probably not be exposed to your content.
As such, it’s important to inject SEO techniques to fortify your content writing and hence make subsequent marketing much SEO. After all, the effectiveness of content is judged by how many conversions it drives, and for that you need to employ SEO. Below are ten helpful strategies to guide you when writing content that will shine in a congested online environment:
1. Don’t write for search engines, write for people
This is the first and most important tip of the day. Many writers create content to rank highly on search engines, instead of focusing on creating content that appeals to the pain points and interests of your target audience. You don’t need to always focus on your products and/or services, but you must give industry-related information. Invest in professional writers such as Value Writers web content writing services to get content written in an interesting, in-depth and educational way.
2. Keep your content in your domain
Maintain your traffic, link equity and brand awareness by placing all your content under your own domain. This means that you shouldn’t have your blog on an external site like Blogger or WordPress. Instead, you blog should be a subdomain of your main domain i.e. www.domain.com/blog . Ensure all your content on other sites e.g. YouTube videos are embedded onto your website as well.
3. It all starts with your headlines
Just like famous advertiser David Ogilvy said, 80% of every dollar spent in web copy creation is spent on the headline. You have a limited number of characters to create a title that will determine whether or not your copy will be read through. Over five times the number of people who read your content read the title alone, so make sure it packs a mean punch.
In addition to that, ensure your Meta descriptions are just as intriguing, since these show up on SERPs along with the title. Create unique descriptions for as many pages on your site as you can – ideally every page should have a unique, keyword-optimized description. Click here to learn how to carry out A/B testing to get the most effective headlines for your content.
4. Social content marketing
Social networks are powerful tools to increase your content’s reach within your target audience profile. For every new article created, include widgets for shares to make it easier for readers who go through the content to share within their social networks. In addition, post the content links to your own social profiles and forums where you are active. To gain more control of how links appear on sharing, you can implement Open Graphs and Twitter Cards for Facebook and Twitter respectively.
5. Promote natural linking
Armed with great content copy, aim to acquire high quality editorial links from external sources through approved link building techniques. In addition, have an effective internal linking structure which transfers link equity to your most important pages and posts whenever an external party links back to that post.
If you’re sharing other types of content (non-text), embed a code to make it easier for another site to share you content and link back to you. However, the best way to promote natural linking is providing in-depth, interesting and high-quality content on your chosen subjects.
To find out more about content writing visit http://www.valuewriters.com.