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5 Key Pointers to Nailing Effective Website Design

Sep 2nd 2015 at 12:55 PM

It’s true to say that beauty does lie in the eye of the beholder, and as such, this analogy may be turned to website design. It’s not so much about how ‘beautiful’ a website owner feels his or site is, but rather, it’s down to audience opinion.

And beauty in this case is most certainly not purely dependent on how a website appears. Beauty is more about how a website performs and about its functionality.

Websites that are poorly designed generally perform badly with higher bounce rates, a low page view count per visit, and, what’s worst of all, a low conversion rate.

So, what is it that makes for a good website design?

Here we analyze some of the key principles which will help to make a site not only aesthetically pleasing but also easy to use, effective, and engaging.


1. Purpose

Web design should ultimately focus on user needs. Ask yourself what your website visitors are looking for. Is it entertainment? Information? A type of interaction? Or merely to pursue a business transaction?

Each page on a website ought to have a clear purpose.

2. Communication

These days, web users want – demand – information very quickly. Thus, effective communication is a must, and information must be easy to read and/ or to understand.

Effective website tactics include: The organization of information by using clear headlines and sub headlines; the use of bullet points rather than lengthy sentences; avoiding fluffy content that serves no purpose to the end user.

3. Navigation

Website navigation is centered around ease of use. If the website is difficult to use, the bounce rate will climb. Either that or customer complaints will rise accordingly.

End users should be able to locate the information they require with relative ease, and thus the website must be navigable even to the internet novice.

4. Images, infographics, and video content

A glossy image has the capacity to speak plenty of words. Thus, choosing appropriate images for your website helps you to connect with your target audience and improve your overall brand position.

It’s unlikely that you have quality images to hand, and in which case, investing in stock images is a more than worthy port of call. And don’t forget the use of infographics and video content. After all, images, infographics, and video content can prove to work far more effectively at getting your message across.


If you struggle with website design and you have little to no time or capability in learning the ropes, then you’re best served by hiring a reputable designer or specialized internet marketing agency to fulfill your requirements.

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