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4 Tips For B2B Telemarketing Services For Taking The Chill Off Cold Calls
Cold calling is a powerful tool for The Global Associates B2B Telemarketing Services, yet it’s a tool that is so maligned that most sales people hate making cold calls and prospects put up several layers of barriers to avoid them. B2B telemarketing services need to approach a lot of prospects everyday and though online marketing is fast catching up, cold calling is still a valuable asset for sales organizations. Many people still do not use internet in less developed countries and those that use the latest technology and cyber services are often short on time; calling them is perhaps the safest bet to get in touch with them.
A maligned art:
A cold call is so impersonal to begin with; perhaps the biggest reason it’s such a maligned art. You dial the number of an unknown decision maker and try to convince them to buy your product the prospect may not know anything about. You certainly cannot expect them to welcome you with open arms and a warm smile. These cold calls are more often than not seen as an intrusion into their productive time, their personal space. The key to the success of B2B telemarketing services is to make these calls friendlier by taking the chill off them. Here is how:
· Taking one step at a time:
Going like a bullet train is a bad idea when you call a stranger for the first time. Unless you get to know the customer and build some trust; you cannot hope to win them over. Your objective during this first call should be to start a communication and try to take them with you to the next step where they are ready to talk to you again.
· Creating interest:
First try to build rapport with the customer, selling will come later. If you are able to create enough interest, the prospect would come along to take the sales process forward.
· Making it about the prospect:
Hard selling is no more a good tactic; make it about the customer, not about your company. Try identifying the actual requirements of the prospect by empathizing with them and discussing their problems. This would give you a chance to understand them better. Give them time; don’t pressurize them to buy from you in a hurry.
· Keeping your word:
Don’t give an idea that you are a fly-by-the-night organization; keep your promises and never back out from what you said earlier. Missing appointments or changing your statements will drive them away.
Making the cold calls warmer and friendlier is imperative for B2B telemarketing services to ensure a better communication with the customers. Making them comfortable will give you an opportunity to engage the prospects in further discussions.
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