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Derek Crowden | tech

4 Reasons Why Your E-commerce Website Needs a Blog

Jul 7th 2015 at 9:34 AM

It is a very surprising fact that many e-commerce websites do not have a blog as it is something that many experts say is vital. When you don’t have a blog that you update regularly on your website, you are simply not coming close to maximising your site’s potential.  Here are a few reasons why having a blog on your website is a great idea.

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It Helps Drive Traffic to Your Site

Not only can you add SEO keywords in your blog posts, the information that you place on your website is now becoming a very big factor in search engine rankings. Search engines such as Google are now doing such things as seeing not only how many visitors come to look at your website but how long they stay there too. If you have a plain e-commerce store with no interesting information, customers will not stay on your site for very long and it will hurt your search ranking. On the other hand, a site that has good information will keep visitors interested and a lower bounce rate will improve your search engine ranking.

So Customers Can Relate to the Material

If you are using e-commerce software such as Magento to run your site, a blog will help customers learn more about your product and then they can relate to why they should buy it.  Any member of the Magento support team will encourage you to actively have a useful blog on your website. It helps to establish the basis for a long standing connection between you and potential buyers.

To Supply Information on Your Product and Establish Your Credibility

Consumers don’t just like to buy from anybody they like to buy from so called ‘experts in their field’. Once people have learned to trust what you write on your blog, they will return to get useful information from it on a regular basis. This will go a long way toward building your company’s credibility. Remember, it is not only wise to build credibility with your customers, but it will help your search engine ranking too.

To Increase Repeat Visits By Customers

If your blog is interesting and informative, you will find you are getting a lot of repeat traffic to your site. That is why it is so important to have a blog and keep updating it as much as possible. Each time a customer comes back to your website that is another potential sale for your business. A blog is similar to using bait when fishing; if you throw an empty hook into the water you won’t catch anything but add a big juicy worm to that hook and you will catch a lot of fish.

If you don’t currently have a blog on your e-commerce site, you now know some of the reasons why it’s important to have one. Remember to keep your site updated and to make sure the information in your blog is as accurate as possible too.

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