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|Home based business; work at home: affiliate/online marketing; autoresponder list builder, website traffic|
3rd of “20 Internet Marketing Power Plays!”
3. Build Your (Click Here)Own Website-"If you build it they will come!" However, in order to
get visitors, your website should NOT be geared toward direct sales, but more
importantly toward simply attracting visitors and (YEP.... you guessed it) ...
getting them to sign up to your list! It's that IMPORTANT!
If you don't have your own website… get one. You're missing out on a wealth of
opportunity. And remember… you can sell products later.... after you've
established a relationship with your customers and built trust!
And I guarantee you will sell products "later" if you build your list!
Your site doesn't have to be fancy, and to be perfectly honest, there are many
websites out there that provide a great service for folks who aren't too familiar
with web design. I've listed my favorite below.
Understand that creating your own website not only allows you MUCH more
opportunity to create sales, but it will also get you much more involved (and
excited) about your online business. The search engines look for content when
listing sites... and that's very important for traffic.
You'll have the ability to create some genuine content that’ll be picked up by
those search engines, which in turn, will lead to a flood of traffic. Once you start
writing articles for your newsletter (and you will start a newsletter...right?),
simply load them onto your website to add instant content that your visitors will
enjoy reading and look forward to... and the search engines will gobble it up like
an ant eater on steroids.
As mentioned previously, you want to earn your customers trust and actually
build relationships. That's the goal of your website! Once you accomplish this,
the sales will follow. That is extremely important! Don't try to immediately sell a
visitor that lands on your website, but instead offer them something of value....
FREE... I.E. a newsletter subscription or a free report to download outlining
some great ways to solve a problem or put some excitement in their life.
SiteSell University - If you aren't familiar...CHECK IT OUT! If you are...
SiteSell University will offer you a goldmine of information about "pre-selling" your
customers and, in my opinion ( and I don't endorse too many businesses this
strongly), they have the best web hosting service on the planet for new startups,
complete with mailing list features, newsletter integration, promotional tools…
and much more.
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