3 Ways to Achieve Online Marketing Success
Perhaps you would agree that an industry which is currently worth around $170 billion has something available that we can learn from?
And this particular industry is built on one kind of marketing.
It’s all about direct-response advertising. So, with that said, here are three of the most important principles of direct-response advertising and how they can relate to the online marketer.
1. The money is certainly in the list if it’s the right list.
If you wish to sell your product or services, what do you need above anything else?
Direct-response advertising relies on a mailing list. And the higher the quality of the list, the higher the response rates.
The correlation to this and an e-mail list is very clear-cut.
However, as noted, your concerns should not be in building a huge list of followers. Your concerns should be about building a huge list of prospects. Otherwise, you’re not going to sell much.
It is, obviously so, far better to have 100 prospects on your list than it is to have 2,000 freeloaders who will never buy anything.
2. The first words count.
Apparently, five times the amount of people will read a headline as read the copy within the body. Thus, it follows that, you must sell your product within the headline, or 80 percent of your investment is gone.
Focus on how your product or service benefits your prospects. As a general rule of thumb, read through your headline and if you can then say, “So?”… it means it’s not strong enough.
3. The purpose of advertising is only to sell with no other justification to it.
What is the point of the following activities?
- Building brand recognition
- Leveraging social media
- Increasing customer awareness
There’s absolutely no point to any of them unless you achieve more sales through the investment of your time.
Sure, building brand recognition, leveraging social media, and increasing customer awareness et cetera, are all there to increase sales, if that is your inclination. However, frequently marketers have no particular strategy in place to use these tools as a way to bring in more money.
In fact, frequently marketers will not even consider this question. Instead they just “know” that they must do these things. Everyone else is doing it so it must work, right?
If you’re devoid of a clear concept of how a marketing technique will increase your sales, don’t bother to use it. Otherwise, if you have a clear concept but you are not sure how to go about measuring success, before continuing on, find a way.
Struggling to find a clear concept for your marketing activities? Get help from an expert agency.
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