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3 Reasons You Should Embrace Social Media Marketing
Some people might think social media is just a fad that’ll come and go. I disagree.
And the numbers say much: 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites, according to Hubspot.
Already, smart marketers and online entrepreneurs are using the power of social media to attract qualified leads, engage their audience and increase their brand awareness.
If you’re still hesitating on using social media for your online marketing, here are 3 reasons you need to have a rethink.
1. It will fetch you increased traffic
When you started your website or blog, you didn’t do it for yourself. You did it to get qualified traffic and convert those into sales, right?
Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor.
Don’t limit your traffic to people already familiar with your brand and individuals searching for keywords you currently rank for. Tap into social media too.
The more quality content you share on social media, the more traffic you’ll get, and that translates into more leads and sales.
2. It helps you engage your customers
When you hook your customers on social media and interact with them, you’ll be able to publicly demonstrate your customer service level. You’ll be able to enrich your relationship with them. It’s a no-brainer.
You can then listen to what your customers say, take actions to remedy complaints and thank them for compliments.
Taking it further, you can also listen to them to know their needs. This helps you fine-tune your existing products to better serve them and develop more products they’ll love.
3. It helps you create brand awareness
Without doubt, your social media networks are just new channels for your brand’s voice and content.
By using social media, you’ll become more accessible for both new and existing customers. This is very important to help you build brand awareness and trust.
Social media marketing isn’t just a fad. It’s a glowing reality for smart marketers that you should embrace.
Most people are spending more time on social media these days. Taking your marketing there just makes a lot of sense. If you resist it, your competitors would likely not, and they would be ahead of you.
So embrace it.
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