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100% REAL Free Samples, Freebies, Free Stuff Review

Mar 18th 2011 at 11:14 AM

Why do companies give away free stuff? From a marketing perspective, is the process of offering free samples worthwhile? And, more importantly, do free samples really entice people to purchase items after they've tested them?

Why do companies want to give away freebies?
Free samples are by no means a recent phenomenon. Supermarkets have been offering them for years and companies also distribute samples of products via the post. Likewise, pens, mouse mats and key rings are invariably found at exhibitions, and samples are also available within the pages of beauty and fashion magazines. Their purpose is to enhance brand image, "get the word out", and to increase sales, but they may also act as bait for a commercial product.

The Internet has revolutionised the way free samples are obtained, and companies no longer need to bombard thousands of letterboxes in the hope that somebody, somewhere, will purchase their products. Web users can now locate samples and be selective over the ones that interest them. Furthermore, as more people get online, we see companies taking full advantage of the Internet's popularity. As such, free samples have become all the more common (a fact highlighted by the growing number of TV advertisements pointing viewers in the direction of free samples).

What's the catch?
When it comes to requesting freebies online, there are no notable catches. Companies offering free samples want you to obtain testers of their products as easily as possible, so they're not going to make you jump over too many hurdles! They will usually require your name, address (for delivery of the sample) and perhaps your e-mail address. You may be asked to opt-in to an e-mail mailing list to receive further information from the product manufacturer (and legitimate sites will allow you to unsubscribe from these mailings).

Is offering free samples worthwhile or a hindrance?
Take this example: you sample some perfume, a brand that in most circumstances you would usually avoid. However, on this occasion, you find it appealing. This product has immediately become acceptable; you may recommend it to your friends, or purchase it yourself. From the perfume company's perspective, this is positive news. With this in mind, free samples allow companies to reach segments of the community they normally would have difficulty targeting. They change perceptions by allowing people to try before they buy. Samples are, quite literally, a test. Advertisements can draw your attention to products, but there is nothing like sampling the real thing. At least then you know where you stand.

So free samples do have their benefits and in some instances, have been remarkably successful. But for companies looking to increase their market share, offering samples alone is rarely the magic formula. When combined with other marketing activities, however, free samples can indeed increase sales, raise awareness and create a buzz around products that may otherwise go unnoticed. One thing is for sure: free samples are here to stay, at least for the foreseeable future.

Here you will find links to free offers from all around the web, online coupons for web retailers and more.

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