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Hectorjayat | hectorjayat

10 Upsell Strategies That Will Increase Your Profits

Jul 18th 2010 at 5:50 PM

As you know it can be very expensive to attract new

customers. You can cut down on those expenses

by "upselling" to those new customers. For example,

let's say you're selling a computer with a 15" monitor

for $1200. You tell people they can upgrade to a 17"

monitor for only $200 more. That's upselling! Your

goal is to get more money out of the first sale. Below

are ten upselling strategies you can use to increase

your profits.



1. Deluxe Upsell-You could sell a basic product and

tell people for a little more money they can receive the

deluxe edition.



2. Money Upsell-You could offer people the rights

to sell the product they are buying from your business.

You could charge an extra $30 dollars to get the

reproduction rights.



3. Discount Upsell-If you're selling a product people

may order again in the future like shave gel, you could

offer them a second can of shave gel at a discount.



4. Time Upsell-If you're selling a product or service

people subscribe to, like a magazine, you could tell

them if they subscribe for two years instead of one,

they can receive it half off the cover price.



5. Quantity Upsell-This is similar to the discount upsell.

The only difference is you increase the discount by

how many products they order. If they order 3 it's a

10% discount, if they order 5 it's a 15% discount.



6. Package Upsell-When you're selling a product you

could offer similar products in a package deal. Tell

the people the other products are cheaper with the

package deal versus purchasing them separately.



7. Affiliate Upsell-When you're selling a product you

could offer someone else's product as an upsell. You

would have to make a commission on the product in

order to profit.



8. Free Upsell-You could offer a free sample or trial

of your product (your first sale would be free) and

then tell people if they order the full version right now

they will get a discount.



9. Extra Upsell-There are many things you could

charge extra for at the time of sale. It could be gift

wrapping, imprinting, custom designs, etc.



10. Extended Upsell-If your product comes with a

warranty, you could ask people if they would like to

extend the warranty one more year for only $30.



In conclusion, you can use one or all these strategies

to increase your profits at the point of sale. Don't be

afraid to use your imagination to come up with other

upsell strategies.


Until Next Time
Your Friend, Hector Jayat



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