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Hectorjayat | hectorjayat

10 Tips For Writing A Profit Producing Ad

Jul 18th 2010 at 5:49 PM

1. You can get ad copy ideas by studying similar

product's advertising material. Collect their sales

letters, classified ads, web ads, e-mail ads, etc.

 

 

2. Know exactly what you want your ad copy to

accomplish. It could be to qualify prospects, make

sales, generate leads, attract web traffic, etc.

 

 

3. Make a complete list of your product's benefits

and features. Begin your ad with the most important

benefit either in your headline or first sentence.

 

 

4. Make your ad benefits as specific as possible.

Include exact numbers, percentages, times, colors,

smells, sounds, descriptive adjectives, etc.

 

 

5. List all the ways your product is different from

your competition's. Include all the differences in

your ad copy that are better than their product.

 

 

6. Use graphics, pictures and drawings of people

actually using your product to solve their problem.

Include a picture that also shows the results.

 

 

7. Make a list of your target audience. Write down

what reasons would attract them to purchase your

product. Include those reasons in your ad copy.

 

 

8. Include any proven facts in your ad copy. They

could be customer surveys, scientific tests, product

reviews, etc.

 

 

9. Tell your audience what kind of support they'll

get after they buy. It could be free consulting, tech

support, free servicing, etc.

 

 

10. Ask people at the end of your copy why they

decided not to buy. This will give you new ideas on

how to produce a more profitable ad copy.

 

 

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