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10 Tips for website conversion
1. Color is important. Be sure you choose an appealing color theme for
your website. This should be universal throughout the site, and look
appealing to the eye. Psychologically speaking, colors really do
influence how people perceive things. Do a little bit of research and
look for colors that will go with your overall business type and the
attitude you’re trying to project. This is not limited to just the font and
background colors. It also applies to graphics and wallpaper that you
might use on the website. In some cases, white is better so decide
which pages need extra background color and which ones do not.
2. Logos say it all. When you create your website, think about a
company logo first and foremost. This logo will be an absolutely
invaluable part of your conversion rates. Good company and website
logos enhance the feel of your site, and create brand recognition.
When people recognize the brand or product because of your logo, the
odds are they will have better faith in your goods and services, which
results in a sale.
3. Make the website easy to use. Be sure your website is easy to
navigate, and products are clearly described and thoroughly explained.
Divide the site into sections based on item type, and make each page
look professional. People will want to buy your products only if they
get a complete description of them. Otherwise, they may shy away
and turn to another site.
4. Shopping carts should be easy to use. Choose your shopping cart
software carefully. Include an area for promotional codes, sales tax,
and make choosing shipping options easy. This really helps so that
customers can see the total amount of their order before they check
out, and can easily add or delete items from their cart as they shop
5. Security is number one. Ensure that your website’s SSL Certificate
is up to date. The small lock at the bottom of the website ensures
people that you are secure and that their information is completely
safe. This will not only instill confidence in the visitors, but will protect
you from liability in any potential cases of fraudulent activity.
6. Headlines, headlines, headlines. The headline of your site is usually
the first thing people see when they click on the home page. You want
the headline to be catchy and something they will easily pass on to
other people. Make sure the headline is snappy, intelligent, and unique
to your site.
7. Incentives help increase conversions. Tantalize people with free
gifts, or free months’ supplies of your products can help convert that
hit over to a sale. Free shipping, or a coupon code that allows for a
certain percentage off of their total purchase are also both good
incentives to offer. These encourage people to buy something since
they get a freebie or a discount so they can save money. In today’s
economy, free shipping is a huge bonus and will almost always
8. Affiliate programs work. Come up with a good affiliate program.
Affiliate programs offer people incentives for directing visitors to your
site in order to get sales. The affiliate can get revenue from the sale,
free products, or other things that will get them to promote the
website. A good affiliate program can help your conversion rate
increase quite significantly. Remember to keep in touch with your
affiliates on a regular basis and encourage them to get those sales!
Affiliates can do wonders for your business, and hit the ground
working for you. Come up with a good template that affiliates can use
to publish on their own websites and include in their own emails.
9. Customer service can keep them coming back for more. Be sure you
offer thorough and efficient customer service. People will not return
and will tell others about the website if they are not receiving top
notch customer service. This includes technical support as well. Make
sure you are able to answer all customer questions and help people in
a timely manner so they will want to buy from your website. People
who get less than stellar service often never return.
10. Make your return policy clear. Customers want to know they have
100% satisfaction guaranteed, and that they can return items they are
not happy with. Be sure your return policy is very clear and shown
somewhere where people can easily find it. Some customers will not
make an online purchase if they are not assured that it can be
returned. Let people know in advance if your company will pay for the
return shipping, or if they are responsible for paying to get it back to
you on their own dime.
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