Angela P | channonangel
Love and compassion are necessities, not luxuries. Without them humanity cannot survive. Dalai Lama

10 Tips for website conversion

Sep 5th 2010 at 1:25 AM

1. Color is important. Be sure you choose an appealing color theme for

your website. This should be universal throughout the site, and look

appealing to the eye. Psychologically speaking, colors really do

influence how people perceive things. Do a little bit of research and

look for colors that will go with your overall business type and the

attitude you’re trying to project. This is not limited to just the font and

background colors. It also applies to graphics and wallpaper that you


might use on the website. In some cases, white is better so decide

which pages need extra background color and which ones do not.


2. Logos say it all. When you create your website, think about a

company logo first and foremost. This logo will be an absolutely

invaluable part of your conversion rates. Good company and website

logos enhance the feel of your site, and create brand recognition.

When people recognize the brand or product because of your logo, the

odds are they will have better faith in your goods and services, which

results in a sale.

3. Make the website easy to use. Be sure your website is easy to

navigate, and products are clearly described and thoroughly explained.

Divide the site into sections based on item type, and make each page

look professional. People will want to buy your products only if they

get a complete description of them. Otherwise, they may shy away

and turn to another site.

4. Shopping carts should be easy to use. Choose your shopping cart

software carefully. Include an area for promotional codes, sales tax,

and make choosing shipping options easy. This really helps so that

customers can see the total amount of their order before they check

out, and can easily add or delete items from their cart as they shop


5. Security is number one. Ensure that your website’s SSL Certificate

is up to date. The small lock at the bottom of the website ensures

people that you are secure and that their information is completely

safe. This will not only instill confidence in the visitors, but will protect

you from liability in any potential cases of fraudulent activity.

6. Headlines, headlines, headlines. The headline of your site is usually

the first thing people see when they click on the home page. You want

the headline to be catchy and something they will easily pass on to

other people. Make sure the headline is snappy, intelligent, and unique

to your site.


7. Incentives help increase conversions. Tantalize people with free

gifts, or free months’ supplies of your products can help convert that

hit over to a sale. Free shipping, or a coupon code that allows for a

certain percentage off of their total purchase are also both good

incentives to offer. These encourage people to buy something since

they get a freebie or a discount so they can save money. In today’s

economy, free shipping is a huge bonus and will almost always

encourage sales.

8. Affiliate programs work. Come up with a good affiliate program.

Affiliate programs offer people incentives for directing visitors to your

site in order to get sales. The affiliate can get revenue from the sale,

free products, or other things that will get them to promote the

website. A good affiliate program can help your conversion rate

increase quite significantly. Remember to keep in touch with your

affiliates on a regular basis and encourage them to get those sales!

Affiliates can do wonders for your business, and hit the ground

working for you. Come up with a good template that affiliates can use

to publish on their own websites and include in their own emails.

9. Customer service can keep them coming back for more. Be sure you

offer thorough and efficient customer service. People will not return

and will tell others about the website if they are not receiving top

notch customer service. This includes technical support as well. Make

sure you are able to answer all customer questions and help people in

a timely manner so they will want to buy from your website. People

who get less than stellar service often never return.

10. Make your return policy clear. Customers want to know they have

100% satisfaction guaranteed, and that they can return items they are

not happy with. Be sure your return policy is very clear and shown

somewhere where people can easily find it. Some customers will not

make an online purchase if they are not assured that it can be

returned. Let people know in advance if your company will pay for the

return shipping, or if they are responsible for paying to get it back to

you on their own dime.



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