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Hectorjayat | hectorjayat

10 Killer Ways To Sell Your Back-End Products

Jul 17th 2010 at 4:49 PM

A back-end product is a product you attempt to sell

your customers after they have recently purchased a

related product from your business.


If you're not trying to sell back-end products to your

customers, you're making a big mistake. It is easier to

sell to existing customers than it is to sell to new ones

who don't trust your business yet.


Below are ten killer strategies you can use to sell your

back-end products to your existing customers:


1. When you ship people the first product they bought,

insert a flyer or brochure for your back-end product

in the package.



2. Give customers a free subscription to a customers

only e-zine when they buy your product. You could

include your ad for your back-end product in each




3. Send your customers greeting cards on holidays or

on their birthday. Include a small advertisement inside

the card for your back-end product.



4. After people order your first product from your web

site, take them to a "thank you" web page and include

your back-end product ad on that page.



5. Send customers a free surprise gift after they order

your first product. You could attach another ad with

the free gift for your back-end product.



6. If you're selling an electronic product, like an ebook,

include your ad for your back-end product somewhere

inside the electronic product.



7. Give your customers a free membership into your

"customers only" private site. You could include your

ad for your back-end product somewhere inside

the private site.



8. Contact your customers by phone and ask them if

they were happy with their purchase. You could tell

them about your back-end product.



9. Send your customers a thank you letter by mail or

e-mail. You could mention your back-end product

somewhere on the letter.



10. Ask your customers if they want to be updated in

the future when you have new product offers. You

could have them sign up to receive e-mail or snail

mail updates.



Your business will have a greater chance of surviving

when you attempt to sell back-end products to your

existing customers.



Until Next Time
Your Friend, Hector Jayat



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