Jerry Reeder | jerryreeder
Have you heard the riddle of the internet marketing newbies?

10 Keys To Building HUGE Lists on Traffic Exchanges

Jul 1st 2010 at 10:07 AM

Traffic exchanges are the perfect places to get new internet marketers with drive, ambition and a solid work ethic inside your sphere of influence.

That’s because traffic exchanges are magnets for marketers who are marketing home business opportunities or other programs related to making money online.

After all, where else can you get 1200 to 1500 visitors per day just by surfing a few hours after supper?

And many surfers surf for hours and hours on end because they don’t mind working hard to get the results they desperately want.

But they don’t get the results they want because survey after survey shows that most people using traffic exchanges are brand new marketers with less than 6 months of marketing experience.

That means they don’t yet know how to market themselves with proven advertising tactics and marketing strategies.

These surfers are untapped gold mines.

I am going to share with you the ten keys to getting theses surfers on your list right here and now.

1) Give Away Something Surfers Desperately Want and Can Only Get From You.  It really doesn’t matter whether you actually create a product from scratch or repackage existing material into a new product.

For example, when I first started using traffic exchanges I used a video that James Grandstaff’s Downline Secrets 2 elite members can use to promote List Joe, a downline for viral list builders. I didn’t even have to write the email series because List Joe has an email series in their affiliate toolbox.

Basically, all I did was create a squeeze page, a thankyou page and download page.

2) Sell Your Offer You need to present to make a clear and compelling case as to why somebody should subscribe to your list. Think of squeeze pages as mini sales letters where the surfer can either subscribe or go on to the next site.

All you need is a headline, a product shot, 3 to 5 bullet points, a call to action and optin form.   The bullets and product shot are optional. You can also use pre headlines or sub headlines as well. In fact, my performing squeeze page consisted of two graphics, a headline, call to action and an optin form

3) Use Exchange Specific Advertising.  By this I mean much more than sticking the name of exchange or their logo on your squeeze page. I am talking about capturing the look and feel of the exchange with graphics. I use dolphins when I advertise on Traffic Splash, dragons on Dragon Surf, cute geckos on Easy Surf Exchange and boxers on I love Hits.

4)  Use Testimonials The best testimonials to use are those from people that surfers look up to. I don’t want to get to far ahead of myself but I simply read testimonials from Soren Jordansen and Tony Tezak while advertising on one exchange and picked up more subscribers from that exchange  than  other comparable exchanges

5) Do whatever takes to cut through clutter and get surfers to pay attention to your page I know some people don’t like audio or video and they complain every chance they can get. However, the facts paint a different picture. My tracking clearly shows that pages with audio and video gets better results than pages without.

6) Testing and Tracking are Vital When you get right down to it, advertising your list really nothing more than a series of subscriber getting experiments. Does headline A get more subscribers than headline B?  You need to test every aspect of process including bullet points, graphics, call to actions and colours

7) Use banner and text ads to drive traffic to your squeeze page The traffic you get from banner advertising is hands down the best traffic you will get from a traffic exchange. That’s because people who click on your banner ads are already pre-sold on subscribing to your list.

8) Not All Exchanges Are Equal Generally, you will want to use the exchanges bringing in the most new members into the industry because you want your offer to be one first offers new surfers see.
However, different exchanges can and do have drastically different types of active surfers. For example, some exchanges tend to attract surfers who are interested in promoting paid to read and paid to click programs because the owners have designed their exchanges to appeal to those people.  Obviously those exchanges would be great places to build list of people interested in pay to click programs, wouldn’t they?

Anyway, you can find out how many members are joining the most popular traffic exchange by look at the Affiliate Funnel weekly traffic exchange rankings. Click here for this week’s free report

9) Use Start Pages The nice thing about using start pages is that every surfer sees your squeeze when they first start surfing. You can buy the first page or, sometimes, second or third page surfers see when using a particular traffic exchange. Sometimes you can buy start pages by the day but they are usually sold by the week.

I started using video on these pages because even though the video might not fully load the first time they see the page, they will see it that week.

10) Make Your Thank You Page Sell You have your subscriber’s complete and undivided attention immediately after they subscribed to your list.

Don’t Squander This Golden Opportunity

It’s the perfect time to recommend affiliate programs and offer additional bonuses to make sure they confirm their subscription.

There is more to building lists on traffic exchanges than what you have read here. I didn’t talk about setting up the initial email series because that is subject best dealt with separately.

However, applying these 10 principles will get your more subscribers if surfers want what you are advertising, and most importantly, you put them into action.

About the Author


With over 20 years of advertising experience, it should come as no surprise to you that Jerry Reeder is a highly sought after copywriter in the traffic exchange  industry

And his advice is on getting referrals and paid signups is freely available on his Deadly Affiltae Tactics blog

He recently launched Get Referrals Fast where new marketers get a push button list building system they can set up in under 15 minutes without any initial out of pocket expenses.   

Please to comment
Oct 10th 2013 at 7:13 AM by marty
Thanks for the information.
Nov 14th 2011 at 9:38 AM by LonnieG
Great article, Jerry. Thanks for sharing the insights. ~LonnieG
Mar 22nd 2011 at 2:35 PM by Jazey
Fantastic Advice! :)
Oct 12th 2010 at 10:14 PM by kemengr
Very good advice there, Jerry. I will try ListJoe as recommended.
Sep 30th 2010 at 11:38 PM by coolindiansurfer
Thanks Jerry, for newbie like me these tips are so very useful and I am sure to crack better success with them... Thanks
Sep 29th 2010 at 12:00 AM by m8t43
Sorry I mean I stress your suggestions to my TE members as often as possible.
Sep 28th 2010 at 11:57 PM by m8t43
Thank you Jerry for this most informative article. You are right, all your suggestions really work. As a proud owner of my own TE, I stress your suggestions as often as possible, to make their business more profitable for them. Monika
Aug 31st 2010 at 5:59 AM by homac
Hello Mr.Reeder, Thank you for this article on building your list. This info. was well constructed and to the point.You have done a very great job and I have learned so much from you today. Thank you.
Aug 27th 2010 at 9:02 AM by lynnm
Seconding Rick on the banners thing. Some weeks my banner gets me more opt-ins than my pages do. Banners and text ads are highly underused and everyone that has any stock of them should be using them!
Aug 27th 2010 at 8:21 AM by Rickson
Well done Jerry!I have had many top marketers say use of banners is a waste, I disagree! You said it perfectly about why banners work.. I get proof over and over banners work. Good, clear and concise article bud! Rick
Aug 26th 2010 at 3:32 PM by TerriLPattioMLMmento
Good article unfortunately there are a lot of people that don't know what you know about TE's. I was one of them once upon time, but I was persistent and learned how to do it correctly. I am very fond of Tezak traffic power too. This is a great article that I will share with my friends. You will help a lot of people with it.
Aug 25th 2010 at 6:51 AM by blackfolder1
As the adm. of a traffic exchange, this is very good advice.
Aug 25th 2010 at 4:55 AM by zzoltan
Hi,Jerry Thanks for sharing this very good article.
Aug 24th 2010 at 10:06 AM by entrepromama
Thanks for the information.
Aug 23rd 2010 at 8:55 AM by jimmermac64
Excellent article!
Aug 22nd 2010 at 7:50 AM by bnmarika1214
thank you :)
Aug 12th 2010 at 4:19 AM by coolindiansurfer
It really works
Aug 8th 2010 at 3:33 AM by bensonlaw
Hi Jerry, Thank you for the good advice.
Aug 2nd 2010 at 2:21 PM by coolindiansurfer
Great article Jerry, I shall work on it

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