Senses and memories in the book Molino tells us about all the sneaky signals in our environment. Our senses deceive us constantly:
"The world we perceive is an artificially constructed environment, the nature and properties as much a result of unconscious mental information processing as a product of real data (...) We accept the images captured by our unconscious mind manufactured uncritically and without realizing that they are only one interpretation. Is This Program a Kyle Leon Scam?
"Our memory cheating on us In short: it collects data, throws a large part of the data path, and then fill in the gaps in the information thus created then with fabrications.
Our memories are often not only blurred, sometimes they do not. Knock simply.
Think of witnesses to a crime confidently identify a perpetrator that they have never seen. Our memories are not a reflection of what really happened, but include a mix of actual experiences, expectations and beliefs. Thus, we do not shy away in return to ignore information that does not fit into our street or twisting.
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For marketers, it is very interesting to the sneaky signals that are at work when someone decides to buy a product or not identify. Eventually, they hope to use that information to our unconscious so to play that we buy products.