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Denise Klugs | deniseklugs

How to Pursue Low Cost Marketing Using Sticker Labels

Nov 17th 2014 at 12:00 AM

When a new small business open in a neighborhood, the most primary form of advertising that is employed is the use of flyers, pamphlets, board signs and banners. This is because most of the times small businesses are not able to afford large scale advertising and marketing campaigns through newspapers or TV, except for the occasional ad or two in local dailies.

Examples of how sticker labels can be used

Sticker labels can be very good and practical advertising agents for all types of business. The only thing that needs to be done is getting a sticker label designed for a business in such a way that people find it interesting in some way or the other. You can design a sticker around your business logo and give it a theme keeping in mind what type of customers you serve and what they like. For example, if you are the owner of a toy store, you can design stickers themed on popular cartoon characters and somewhere in the sticker you can include your business logo or name.

Another example could be, that can work across business types, is getting a Christmas sticker designed along with your company logo on it and distributing it to buyers along with their purchase.

Stickers for car bumpers/ refrigerators

There are many types of sticker labels that you can get made. You can get plastic labels that can be stuck on car bumpers or magnet stickers for home doors or refrigerators. These are just a few examples of how sticker labels can effectively help businesses reach inside customer homes, if not by TV.

Professionally designed stickers

Getting a sticker designed and printed is not so difficult either. There are hordes of professional sticker label printing companies that can help you in designing a nice, attractive sticker that suits your business. Why not just print them at home? Because professional printing services can do a much better job than what you could possible manage. These services have all the necessary equipment to create high quality stickers with innovative color and design combinations. The end product would naturally be more appealing that stickers made at home using digital printers.


Sticker labels are cost effective, easy to get and good marketing or advertising tools for small scale businesses that cannot invest a lot of time and money into big marketing campaigns and TV ads. Sticker labels can be used to spread around word in the neighborhood about your brand and create your own distinct identity.

About the Author…

Denise Klugs is an author and writer working on the behalf of Super-labels Industries, which is a brand name in the field of manufacturing of sticker label printing.


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