While writing the book Gruenberg has a cap with electrodes on his head to measure brain activity. His heart rate is monitored and a skin conductance test, also known as a Galvanic Skin Response (GSR), is used to measure the electrical conductivity of the skin Electrical conductivity gives an indication of psychological or physiological arousal.
If Gruenberg nervous or agitated, it creates activity in the sweat glands and increases skin conductance. Facial expressions are detected by a Face Reader. Gruenberg is angry, sad or happy? The Face Reader sees everything. “
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During the writing of the text is also recorded. Besides the emotions On the basis of the text and measured emotions we can determine whether there is a connection between the two. “Factors such as fatigue and drinking coffee (caffeine) are recorded using a questionnaire. By applying different research methods scientists think to get creative and get answers to questions like a better idea: what he feels when he writes? And what factors influence the creative flow?
The second phase will take place in the autumn of 2014. Then get volunteers to read from the book. Fragments in a controlled test set Is the process of creativity equal to the value of the product? Or can the production and valuation rely on different mechanisms? “Probably we will make use of during this phase Face Reader . This allows us to follow the emotions of the readers. This is again linked to the data from the first phase. “In the third phase, the brain activity of thousands of readers will be measured by a special application with an integrated measuring instrument.
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