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The History of Italian Fashion - dresses for girls

Apr 2nd 2014 at 11:46 PM

The History of Italian Fashion  Italians have dressed well for centuries.  Italian silk textiles were famous throughout Europe from medieval times onward. Italian woolen fabrics and Italian shoes gained worldwide prominence early in the twentieth century.  Yet the Italian fashion industry as such is a quite recent phenomenon. Prior to 1945 Italy, like much of the world, looked abroad for the latest fashions. Wealthy women bought their clothes in Paris; wealthy men had their suits and shoes custom-made in London.  dresses for girls

The middle classes employed dressmakers and tailors to produce copies of the latest Paris and London styles.  True, Mariano Fortuna produced avant-garde dresses as well as elegant silk textiles, and Gucci leather and shoes became internationally known as early as the 1920s, but those were exceptions.  The best-known Italian designer of the pre-war period, Elsa Schiaparelli, found fame only when she established her couture house in Paris. dresses for girls

Things changed in the aftermath of World War II.  The postwar Italian government actively sought ways to help the nation recover from the war's fearsome damage and build a new economy.  One early success was the revival of traditional craft-based products -- shoes, leather goods, and other accessories -- for  an export market aimed at the United States, the only big country in the world with substantial post-war purchasing power.  The American fashion press took notice, and observed, too, that Italian dresses (still taking their design cues from Paris) were coming onto the market at prices far lower than those for French creations.

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