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Plastic Surgery Risks Related to Daily Deals

Apr 16th 2012 at 4:21 AM

Discount coupons are very practical these days especially for those looking to buy things in bulk. These coupons can literally be found anywhere. Groceries are the most common place where these discounted stubs are found but through the years, different companies and forms of services have started using it as a means of attracting customers. Not surprisingly, the plastic surgery industry is now a part of the trend. For this type of industry, having discount coupons is really a magnet for customers. Despite this, customers must also be aware of the implications it has.

Social coupons sites like Living Social and Groupon thrive on the fact that they offer products and services at a lowered price. They often have promos that can be availed within a specific time period, adding to the pressure that the slots are limited and that people must avail of it immediately. The sites then earn money by the number of customers availing the promos. This brings in more than the usual number of clients entering a particular clinic or plastic surgery center, in this case.

This form of marketing, though effective in its own right, also poses significant threat to health care professionals. First, most of these sites use exaggerated terms and highfaluting words to attract customers. However, customers are not assured that the clinic would really deliver what the promo claims to produce. Next, and probably the most important implication it has is the lack of medical assessment or review. Anyone can buy the coupon and avail of a procedure without being assessed if he is fit for it. It wouldn’t be a surprise if a mentally unstable person or someone with a mental illness would come in a clinic and avail of the service, even if he is clinically unstable to have the said procedure done. In addition to having possible detrimental effects to potential customers, the surgeon cannot withhold a procedure even if it can be dangerous to the customer because the promo doesn’t state that only medically suited customers can avail of the services.

Despite it being very appealing for businesses, not all medical practitioners believe its overall benefits. According to Adam Searle, a consultant plastic surgeon and former British Association of Aesthetic Plastic Surgeons president, the over-commercialization of plastic surgery, and other medical services, is appalling. He said it is like medical procedures have stooped down and are now only based on discount coupons, loyalty cards and even prize competition. In a nutshell, he said it degrades the medical field because the ultimate goal of helping people achieve a sense of well-being and health is not attained and worst, medical practitioners are the ones causing people serious life-long complications because of improper marketing strategies.

In the U.S., laws are already enforced so that physicians are not paid according to the volume of patients they cater to, which is primary what drive physicians to affiliate with these social coupon sites. However, there can be ways to balance the consumer demand while safeguarding the physician’s practice and still promote patient safety. One is to negotiate agreements with companies so that they clearly state only medically fit customers can avail of the service and that should they be found unfit, the physician has the right to refuse to perform a procedure. It should also be clear that marketing services must not be based on patient volume and that all statements or claims of a promo must not be exaggerated and only guarantee things that are realistically possible.


NOTE : This Article is originally posted by cosmeticsurgerynews.

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