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Ayaz Soomro | buyonlineinkarachi

First revolution in the fashion world

Mar 30th 2014 at 9:17 PM

Internet replacing street

The experiments will have to gradually get used to and at the beginning of that old lady, after all the customers from the world of IT will only increase

After all, is not the first revolution in the fashion world?

In the past 50 years, we have already have witnessed remarkable social and cultural inversion - when suddenly started to determine the trends of the street.

Until then firmly held the reins of fashion in the hands of the highest social class.

Its monopoly became the basis for the so-called Trickle Down principle in his book Theory of the Leisure Class analyzed in detail American sociologist and economist Torstein Veblen.

According to this principle trend in the ruling social class arises when he wants to be distinguished from the lower classes, and then moves into the lives of ordinary people.

In the second half of the 20th century, however, got Trickle Down stepbrother - the principle Bubble Up

It works the other way around.

The process of creating and passing trends have accelerated so that it is no longer possible to live in real time, but only virtually

When talking in relation to fashion a "street", we mean that subculture operated by young, progressive people since the sixties of the 20th century fundamentally affect global trends - create a bottom-up fashion. Moods, punks, hypoid, subcultures formed laity, worked as a trendsetter, which designers like Mary Quant Britzka that the world owes miniskirts, long ago inspired by Yves Saint Laurent.

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