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Being Fashion Forward

Apr 22nd 2014 at 9:17 PM

Sponsored by the media of the Journal of the first Arab woman "is", discussed the session "buyers where art thou" which was held during the activities of the second season of Fashion Festival

"Fashion Forward", the relationship between Almasalami local centers sells fashion, and the role of local media in support of local talent.

And participated in the hearing conducted by Cynthia train editor section in the beauty and fashion magazine, "is", all of our Lebanese Fashion

Designer Bridge, and Dana Mashes Managing Partner cream shop in Jeddah and Roseanne Ahmad adviser and director of the site boogie.

And attended by a group of experts and interested in fashion from the region and the world.

Turning Lebanese fashion designer residing in Saudi Arabia, we have a bridge to the problems suffered by local designers with sales centers from which the most prominent

Access to those responsible for the sales and meeting them for the first time in order to see their designs

She pointed out that often the centers of global trade in the region, the allocation of places is striking in store for local designers, while prefer to focus and prioritize the role of the world that used by consumers in the Middle East.

For its part, indicated Dana Maltase Managing Partner cream shop in Jeddah to the difficulties faced by sales centers with local notably because they lack the professional standards.

And explained: "Some designers deal with local officials in shops selling non-professional way sometimes. Instead of communicating via e-mail, they communicate through Alatza which are considered non-professional way."

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