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Jeff Halevy Offers Money-Back Fitness Program
Put his tattoos and his muscles and his bit of Jersey boy accent aside -- in his heart, fitness expert Jeff Halevy considers himself a mama’s boy. That’s why it burned him that he would see trainers place the blame on clients for their failed progress. just imagined someone doing that to my mother. Halevy said his office at Halevy Life, his private/semi-private personal training gym in New York City.
Clearly, this isn’t your normal gym. And you can see that when you first walk in. The former art gallery space has 17-foot ceilings and gallery lighting. The first floor features Olympic lifting platforms, treadmills, bikes and The lower level looks like a spa, with private full bathrooms and a yoga studio. Halevy himself is a certified fitness guru; recognized jeff Halevy as an authority on behavioral health, nutrition and exercise science. He is a contributing fitness expert on NBC’s TODAY Show and the program designer for First Lady Michelle Obama’s “Let’s Move!” campaign.
Halevy employs five full-time coaches, who are all required to have a BS in exercise science or kinesiology. The gym also offers a registered dietician and physical therapy.
Now, his guarantee on improved fitness isn’t an eye-ball test. He gives each client five quantitative tests that measure strength, flexibility and mobility, cardio-pulmonary fitness and measure body composition using hydrostatic weighing, better known as underwater weighing, which is regarded as the gold standard for measure body composition.
There’s no standard for what exactly “improvement” means in terms of his guarantee but so far, Halevy has yet to issue a refund check and knows that even a somewhat vague guarantee is better not taking on any responsibility.
Halevy is a success story all on his own. He overcame a drug addiction in his early 20’s and said he “stopped looking at the scale,” once he reached 260 pounds. He kicked the drug habit after a stay in rehab but traded it for an addiction to cigarettes. At 22 years old and overweight, his father challenged him to simply jog a mile together.
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