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Your Main Purpose As a Wedding Planner

Nov 1st 2015 at 11:44 PM

Ever wonder what a wedding planner REALLY does?

There are many services a wedding planner can provide to a bride. Depending on the bride's needs and personality, it is up to the wedding planner to service her client's needs. Not only is it important to meet the client's expectations, but exceeding their expectations will enhance your referrals to help you find your next client.

Unlike Matthew and Bridget's unlimited budget, you will be hired for your budgeting skills. But your bride will be stressed and this is where you DO shine. You will be called upon and hired or not hired based on your abilities to perform under pressure.

Full Service Planner

A full service planner is able to really help the bride from literally the beginning to the end of her planning. From the moment the groom pops the question the bride comes into the planner's office to begin the journey. This bride is often new to the area, gets overwhelmed easily, doesn't like to make decisions, or is very busy in her career or education. A planner's main responsibility is to be the representative for the family and keep communication lines open amongst all parties involved. Becoming the mediator is often a crucial role in this phase of the planning process.

Partial Planner

This is the most popular program wedding planners can offer to their clients. Brides will come into the appointment with some of the choices already made, but would like professional guidance in the midst of the planning process.

A Day Of Planner is someone who comes in and picks up all the pieces The main responsibility of a day of planner is to ensure the plan the bride and her family has created runs smoothly according to their expectations. Reception décor and ceremony timing is crucial the day of the wedding. The most important piece of the puzzle is to make sure the vendors are directed in the right place at the right time along with the bridal party.

Main responsibilities of a Day of Planner:

There are three main services a wedding planner can provide: full service, partial, or day of planner. Knowing which type of service the client is seeking will help define the type of program to sell her. Each client is unique and some programs might have to be customized to fit her needs. Remember, the bride is the client you are the director. It is up to the director to guide the client into the right program to suit her needs.

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