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What Makes a Web Video Good?

Jun 9th 2014 at 11:57 PM

It's never been easier to get your message out into the world, particularly if you are using web videos.  We live in a world that is consuming video content like never before.  For companies, it means they have multiple ways to share and distribute video to a global audience. The impact of web videos in this regard is undeniable, but before a company can take advantage of that audience, they need good corporate video.  What does that mean?  Corporate video needs to be engaging, informative, and produced using a professional video production company Los Angeles.  If a video's not good, people won't watch, it's that simple.  Making a great web video takes creativity, skill and knowledge of video production. Well made web videos can go viral; so what are the traits that merit "good?"

Qualities of a Good Web Video

These are the qualities that are present in a good web video for corporate and brand videos.


The most important element in any good web video is the entertainment factor.It doesn't matter if it's a product demo video, trade show video, explainer, or traditional corporate video, it still needs to be entertaining.  To entertain means to hold the attention of the viewer.  Agood video will make people laugh out loud, think about a brand differently, feel something for the subject, or draw a tear from their eye. The entertainment factor is also what gets the video's view-count to grow.


How-to or instructional videos are very popular on the Internet because they provide viewers with useful information. Informational video aren't just for products though, they can be used to inform people about a company's values, culture, history, or goals.Good corporate video is a wonderful way to teach viewers, whether it's teaching someone how to use a product or sharing the origin story of a 50 year old company.  


Today, it's possible for anyone to make a web video and post it on various social media website.  After all, most smartphones can record in HD, have apps that edit video, and social media upload shortcuts.  But for a video to really make it out there, it has to be creative.  People are savvy about video production nowadays.  They can tell the difference between professionally produced video and amateur video.  Companies need to use professional video services to ensure their videos are creative and that they reflect their professional brand image.  

Well Thought Out

While theInternet is filled with average/amateur videos, the videos that receive the most views are well thought out and planned.  Most of these videos are scripted and produced by production companiesthat provide professional video production services.  Video production companies will use a time-tested, industry standard workflow and process that guarantees a company's video is thoughtful and successful.

Company Introduction

336 Productions is an award-winning, full service video production company.  In 2008, they set out to be the premier Orange County video company.  Today, they provide video services for companies all over the world.  Still located in Orange County, they focus on creating exceptional experiences.  336 produces all types of video under the corporate video umbrella: educational videos, promotional videos, brand videos, trade show videos, etc.  Their goal is to create positive, engaging, and compelling video content. 336 Productions offers a full range of services for all production stages; pre-production, production and post-production.

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