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Gloweasy Promotions | Gloweasy

What are the items used for promotional merchandising?

Sep 30th 2015 at 10:32 AM

Promotional merchandising is indeed one of the best marketing tools for any business these days. There are so many things that can be done for business promotion. These days, marketers are giving more emphasis on promotional merchandise to grow their business. Over the years, many large businesses and renowned corporate houses have used promotional merchandise as an important tool for promoting company’s products and services to the target audiences.

Today, we will look at some of the important products and accessories used for the promotional merchandising:

Flyers and leaflets: Flyer and leaflets are one of the essential tools of business promotion. These are used extensively by many companies around the world. The best thing about flyers and leaflets is that they not only highlight company’s product or service, but also deliver the company’s massage to the customers. Design and size of the flyers is very important for any company, but most important is the massage in the flyers. A flyer should represent company’s mission and vision and colors of the flyer should also be according to the company’s official colors.

Pen’s and Pen Drives: These are the two very popular promotional products used by many companies these days for business promotion. They have more long lasting effect on the consumers than the leaflets or flyers because of their usability. People use to throw flyers and leaflets after reading them once, on the other hand pen and pen drives are used by many people many times a day. Therefore they make a long lasting impression on consumer’s mind and in this way consumer remembers the brand.

Tees and Caps: T shirts and caps two of the popular attires that many people wore daily of different age groups. They are considered as casual attires and therefore every day people wear them at home, work and other places. People who love wearing t-shirts have a strong bonding with their collection and therefore any addition to their collection means a lot to them. They usually count their T-shirts they are having in their wardrobe and before wearing theme every they play close attention on the massage written on them. Same is with the caps. Weather it is winter or summers, some people love to wear caps all day round the year. The best part using caps as promotional merchandise is because they are highly noticeable by the people. In this way your brand reaches to many people in a single time. Because of these admiral benefits Tees and Caps are considered two of the popular promotional merchandising stuff.

About the author:


This article is written by Simon Dutton who is the Managing Director of Gloweasy Promotions.  Gloweasy Promotions was formed in the year 2000 and won a Mid-Beds Innovation Award in 2004 for a unique invention, along with radio interviews, local media interest and TV interest and had numerous local business articles.`

 

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