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Ways to Market your Company with Corporate Video Production

Apr 28th 2014 at 11:01 PM

Today, high quality video production should be an essential part of very company’s training, marketing, and sales plan. There are many ways in which a company can use video: to promote a service or product, to demonstrate how a product works, to educate or train staff, to educate the consumer, or to use at a trade show. The video might be a B2B (business to business video) or a B2C (business to consumer video). All company videos, unless specifically for internal use, should be on the web to help improve SEO. Unless you have an internal video team, you will need to hire a professional production company.

Corporate video has gotten a bad rap for being stale, cheesy, and boring. That’s how corporate video used to be!  Now, if done by the right video team, it can be entertaining, cool, and effective. To make sure that you have a creative video that captures the audience, hiring a professional video production company is necessary. They should have the tools and the knowledge to provide you with a video that caters to your requirements effectively. A company benefits significantly from high quality videos against one that has no videos at all.

There are numerous advantages to having a corporate video library. Not only are videos the most powerful communication tool, but they should reflect and strengthen your brand behind them. Videos help you stand apart from your competition. People don’t want to read about your products and services, they want to watch a video about them.

Video as a training resource is incredibly valuable. You can conveniently train employees all around the world. Not only will you save lots of money by not having to fly trainers or managers everywhere, but you can make sure the training is consistent and up-to-date with all the newest rules, regulations, and/or techniques. With the current technology, it is very easy for an Riverside video production company organization to upload videos intended for certain audiences; for example, if you only want a specific group of people to have access to a video, you can create a micro site for the videos to live on, or you can password protect the video.

A major advantage of getting a professional video production company to produce your company videos is that you can use the business video production services videos to increase your business’s online presence. If someone is searching online for information related to your industry, you can attract him or her with your corporate video. Research shows that a website with video, got visitors to spend ten more minutes on the page compared to websites that did not have a video.

Leaders and trainers belonging to different industries have stressed the importance of corporate videos in today’s world. A professionally produced video can have an everlasting impact, expanding your business, both online and offline.

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