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Mathew Madison | matmadis9

Voice Marketing Strategy to Build Your Brand

Jul 7th 2019 at 11:27 PM

With so many companies competing for attention and market share, a solid marketing strategy is key in building a strong brand. But where do you begin? First, find a reputable voice marketing agency in your area and find out who their past and current clients are. Voice marketing is becoming increasingly more popular due to voice-activated technology, such as Siri, Amazon’s Alexa and Google Home. You need to choose a company that specializes in this type of marketing.

What is voice marketing?

An experienced marketing agency can assist companies with developing a voice marketing strategy, which is a set of tactics and designed for reaching audiences who are using voice devices such as Siri, Alexa, Google Home and more. A well-planned voice marketing strategy will successfully take advantage of the continued increase in the number of people relying on voice-controlled devices to get information.

Why companies need a voice marketing strategy

Companies that implement the use of a voice marketing agency will ensure they are staying current and following marketing trends. Recent data shows that, as of January 2018, 16 per cent of Americans – or around 39 million people – owned a smart speaker in their home. Consumers and businesses are moving more and more towards voice-activated technology to search for things they need. This number will continue to grow as technology continues to evolve.

How voice marketing is different

Gathering information or finding a location has never been so easy. By asking a voice-activated device a question, you can get answers instantly and with virtually no effort. People can get from point A to point B, simply by asking the voice-activated GPS in the car for directions. Voice marketing takes advantage of what humans already do naturally, talk.

Stats on voice-activated device usage

Voice assisted searches are on the rise and changing consumer behavior. Consumers want to get information more quickly than before. Voice-activated devices allow information to be acquired in a matter of seconds. From local and world news, to solving math equations to making dinner reservations and finding recipes, there is almost nothing a voice-activated device can’t search up.  This is why you want a voice marketing agency on your side.

Here are some interesting stats compiled by dialogtech.com:

•  Globally, smart speaker shipments grew nearly 200 per cent year-over-year in Q3 2018.

•  Amazon shipped the most devices with Google tailing close behind.

•  Fifty-five per cent of households are expected to own smart speaker devices by 2022.

•  Sixty-five per cent of 25 – 49-year-olds speak to their voice-enabled devices at least once per day.

•  Sixty-one per cent of 25 – 64-year-olds say they’ll use their voice devices more in the future.

•  Seventy-one per cent of wearable device owners predict they’ll perform more voice searches in the future.

•  Half of all online searches will be voice searches by 2020.

•  Nearly 20 per cent of all voice search queries are triggered by a set of 25 keywords.

•  E.g. “how” “what” “best” “easy”

•  Voice is expected to be a $40 billion channel by 2022.

•  Up to 43 per cent of voice-enabled device owners use their device to shop.

•  Fifty-one per cent of those who shop via voice use it to research products.

•  Eleven and half per cent of smart speaker owners are interested in receiving info about deals, sales and promotions from brands.

•  Fifty-one per cent of consumers use voice search to research restaurants.

•  Twenty-eight per cent of consumers go on to call the business they voice searched for.

 

Drumroll is a branding agency in Austin, TX providing services like advertising, digital marketing, esports, lifecycle marketing, voice marketing and much more to all types of industries. To know more, visit www.drumroll.com/about.

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