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Top Five Tricks for Healthcare Market Research

May 18th 2015 at 5:07 AM

Today’s competitive healthcare market means that your medical centre probably needs some help when it comes to attracting and retaining customers. The economic downturn has affected every sector of the economy, and healthcare facilities are anything but immune. Here are five tips for healthcare market research that will help you keep your healthcare business ahead of the curve:

1. Understand your business: Before searching for relevant research, you should understand your medical centre’s goals, demographics, target audience and more. Then you’ll have a better understanding of the research you’ll need to effectively target potential customers.

2. Don’t ignore trends: Are more and more of your patients on the paleo diet? Are you seeing an uptick in ankle injuries? A targeted newsletter focusing on issues relevant to your patients could ensure they come to you when they next need health care.

3. Survey the experts: your patients. Are they happy with the care they receive? What about the courtesy of your administrative staff, or the wait time to see you? You can conduct valuable market research within your own health centre, so don’t ignore the chance to glean relevant information from your existing clientele.

4. Turn to the specialists: There are several healthcare marketing firms who will execute a marketing strategy for you. This could be anything from a weekly email newsletter sent to existing patients to a billboard advertising your business.

5. Buy research online: There are several companies that do targeted research on various aspects of the healthcare sector, and their insights can help you understand your clientele and implement a successful marketing strategy. Don’t expect these reports to be cheap, but generally, you get what you pay for – excellent information about the health care market in your region.

About the Author:
RS Marketinsights is one of the leading distributors of market research reports in the world today. RS Marketinsights partners with more than 100 analysts across the world to provide top class market insights and research data for various fields which has been made after considering their client’s requirements & proposals and help their clients analyze various markets and devise their strategies.

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