TOOLS USED FOR THIS ASSIGNMENT AND COMPANY’S INFORMATION
The service which has been selected for this assignment is restaurant services while the countries selected are France and North Korea. The tools which will be used to conduct the marketing research are PEST Analysis, Porter’s Five Forces Analysis, Communication Analysis, Marketing Mix Analysis and Financial Competitiveness/Return on Investment (ROI). All of these tools will be implemented categorically. PEST analysis will identify different issues pertaining to both of these countries while Five Forces Analytical tool will research the focus market. Marketing Mix and Communication analysis are the most vital tools to analyze the competitiveness of the new services. Communication tool highlights different mediums of communication used to present the products in front of the end users. Last but not the least is financial competitiveness or ROI which will be perform through different analytical tools like Net Present Value and Profitability Index. Please visit 代写论文 for more information !
The company which has been selected for this assignment is a hypothetical beverage making company. The name of the company suggested by the upper management is “Soft Cola Company”. The company has its headquartering located in London and now the company is intending to expand its network in other countries. France and North Korea are the countries which have been selected for this assignment in which the company is intending to enter.
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