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The Success of Exhibitions Lies on Pre-Exhibition Preparation

Apr 23rd 2015 at 11:30 PM

Exhibitions and trade shows are held all over the world as they are vital for the growth of the company and brands. With the help of these events you will be able to set a standard for your company. It can bring a good change or can plummet the company’s reputation to the ground.  Hosting an event is a painstaking process therefore it requires proper planning and execution. It requires hard work and dedication along with a list of pre-exhibition planning:

Identifying the goals: The first thing that you need is a positive mind set. This will help you to target your goals and give you the strength to achieve it. You can either focus on the sales or the promotion of your company. Objectives have to be set which can help you to move towards your goals more fluently.

Plan your budget: The investments that you put in these exhibitions can define your success. You should be able to able to compete with the other companies in terms of your budget which comprise of equipment cost, labor cost, exhibition space cost and many more. If you budget is low than the other participants than naturally your stall will not be as good as the other brands and companies.

Deciding stall concept and location: The design of the stall is the main attraction of an exhibition therefore it should be pre-decided according to what the customers want to see. In terms of textile exhibition in India, stalls should creative and colorful. People love to see and visit attractive booths and stalls which have class. The blue prints or 3D image of the stall should be pre-made to avoid any obstacle at the end. The site where the exhibition is held is also one of the important things to worry about. It should be located in such a place so that people may find it convenient to visit.

Pre-promotion:   Before the date of exhibition, you have to make people aware of the location, the companies participating and the objective of the event. This can be done through advertizing campaigns, hoardings, seminars and other methods of advertisement. Without pre-promotion, people would never come to know about the location or what the exhibition is all about.

Give instructions: Your employees and workforce you hired must be given specific instructions to avoid any error. Tasks should be allotted so that things like transportation and lighting run without any interruption. Everything in the exhibition should run smoothly as even a small error can cost you a lot.

Marketing Collateral:  Promotional materials such as display posters, hoardings, leaflets etc for the exhibition should be designed in a clear and creative manner. They will help you gain the attention of the attendees and thereby improve your company’s reputation. All the things that you require to perfectly execute the exhibition should be ready beforehand to avoid any problems.

When all these things are well-planned and ready there is nothing that can stop you from hosting a grand exhibition. Cannoneye is experienced in this field therefore has it all panned. From planning to preparing, everything is well-conducted to prevent any mishaps at the end. Cannoneye have gained the trust and loyalty of clients by organizing the exhibition in a flawless manner.


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