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The Role Played By Business Consultancies in India and Its Significance

Dec 16th 2014 at 5:05 AM

The role of business consulting services in India can be of great value for a foreign company looking to set up shop over here. Having the services of a business consulting in India that has great acumen of how things work over here can be of great strategic importance.

Indian as a Global Economic Hub

India has become a top priority country for all kinds of companies and organizations from all over the world, mainly due to its large market and its growing demand for consumer products. This is why in the last few years a number of multinational corporations have started operations in the country.

Another factor that is driving companies to land over here is the low cost of running a business over here. Due to widespread globalization, it has become a lot easier to serve clients from any location in the world, as in the case of IT companies. Thus, India is proving to be a viable location for companies to set up base and run their operations from India at lower costs.

Role Played By Business Consultancies in India

Business consulting services in India have been assisting foreign companies and businessmen to gain insight into the Indian market. A new company that has just arrived can find the Indian market and the system of getting things done a bit too complex, which is why a consulting service can guide the company from the beginning.

Market Research

The first thing that a business consultancy can help is in conducting market research. In India, the market is composed of smaller pieces that have their own preferences and their own set of demands. Therefore, sufficient research is necessary to understand the needs of the consumers and identify the core set of consumers to target.


Another important role that a business consultancy plays is in setting up the company and arranging the resources, along with checking the viability of the project. There are a number of steps that need to be taken to open a commercial business in India, which includes filing applications and getting approvals from various government agencies, finding capital, etc. A business consulting agency has prior knowledge of what needs to be done and so can make the process simple and quick.

Long Term Planning

Even after everything is up and running, companies can benefit from business consultancies in India to streamline their process and improve their performance to make them more profitable and competitive in the market. A business consultancy can chalk-out a long term strategy for a business.


Business consultancies in India have been used by many successful multinational companies in the past as they offer a number of advantages in terms of insight and logistics. Newer companies can learn from business consultancies on ways to make everything work in their favor and not unnecessary waste time.

About the Author


Michael Mosier is a 10 year experienced Market Researcher who works for revathi Gmbh from last 4 years. Revathi GmbH is one of the renowned and established consultation companies for Market analysis india and Project management in india. For more information visit

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