It’s one of the ironies of the new generation of creative people that their sheer scope and range of creative options is baffling traditional markets. These markets have never been famous for their intelligence or perception, and they have a sad tendency to continue to produce the same old things until fashion overtakes them.
This is one of the many new cases where the product has completely outgrown the industry. Multimedia artists are an unusual species of creative people, including graphic artists, musicians, actors, performance artists, and, well, anything you can put into modern media. Their talents range across a very broad spectrum, and it’s only thanks to YouTube and other outlets that they are getting the attention they deserve.
A good example of the various issues confronting modern multimedia artists is a lady called Natalie Roth. She’s a combination artist, musician, and actor. This Los Angeles native has a particularly impressive record as an actor, but has obviously a vault her creative ideas very quickly and broadly into multimedia.
Her deep powerful song Daddy is a virtual template of the range and depth of modern multimedia artists, as well as a pretty good example of the new frontiers of modern music.So far from following the mainstream market, this song deals with the trauma of divorce and its effect on children, and includes a particularly interesting music video.
No, “interesting music video” isn’t a contradiction in terms, for a change. This, believe it or not, is the new world pop music. Unlike the sorry spectacle of infinitely predictable hip-hop videos, this is a full-on film production, including particularly effective and moving elements related to the theme of divorce. It’s also a particularly good example of how talented multimedia artists can deliver whole concepts using new media.
Roth put together a particularly effective combination of domestic images, music, and performance to make this video. This is true multimedia, including arrangement, production, and a very high level of directorship. That’s what modern multimedia artists are all about, and it’s making old-style media obsolete.
For more information about Natalie Roth and to see her work for yourself, visit her website here at http://www.natalieroth.net/. Check out the ideas, check out the composition of creative elements, and expect surprises.