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The Little App That Helps You Engage with Your Twitter Audience

Apr 15th 2015 at 1:58 AM

We realized that what they were interested in could be of great value to our users too,” says Edouard. “ So, we decided to start a new journey with our community. We wanted to build an enriched dataset around the content you curate and, in the process, assist you with sharing, curating, and your personal brand.

Edouard has always believed in the power of contextualized big data. Contextualized because it reveals actionable insights from which users can benefit.This fact is especially true when a brand can rely on a very engaged and responsive community like ours. We know that we can count on you to share feedback as much as you can count on us to listen.

And that’s why Edouard decided to launch the Backstage Community.The initiative is an attempt to create structured discussions around new ideas and features to test for potential implementation. It is a complete part of our community-centric philosophy, which includes the Blog, our weekly #BizHeroes chat, and the support resources hub.

Our augmented intelligence’ has given us access to many new use cases and opened fascinating new doors in content curation . So, we thought the moment had come to share with the community and brainstorm to see what they really needed. So far, the Backstage Community has been a resounding success. Over 2,000 people, including former executives for global brands, have signed up for the behind-the-scenes platform and keep us on our toes with important feedback:

Some Backstagers have spent hours and even days in very smart talks with us. The insights have been fascinating. However, the challenge now is to find ways to translate this fantastic energy into useful features.

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