Doug Burkert | holeinoneinsurance

The Art of Effective Golf Tournament Planning

Jul 15th 2013 at 10:10 AM


After more than 30 years in this business, we at The National Hole in One Association have been apart of many successful golf tournaments that are continuing to run and grow every year. Through communicating with numerous charitable organizations and planning more than 300,000 events, we have recognized certain patterns among the tournaments that have the most success. Although the following are not the only examples of patterns we have seen, they are some of the best for reviewing current practices and planning future golf outings.


Keep Your Eye on the Details


In tournaments of all sizes, it is important to take care of all the details and organize everything. When planning successful tournaments, many organizers keep binders on hand for project tracking and allotting projected times for completion. Out of all the benefits of keeping a binder for this purpose, the best may be that you can reuse it each year and add to it as you like.


What Does Your Golf Tournament Represent?


Golf tournaments must have a mission statement that tells others about the reasons for the tournament, who benefits from it, who hosts it and who the sponsors are. From the beginning, everybody working on the tournament should understand this message and be prepared to tell it to others. Essentially, this statement keeps everybody on the same wavelength. The fact is that when people working on an event know the event's purpose and can tell others about it, the more likely other people are going to be interested in getting involved as well.

Take Care of Your Sponsors


Meeting with possible sponsors and presenting your event to them is vital for making your tournament a success. Without exception, sponsors appreciate the chance to get exposure for their service or product among a sizable audience of event participants and spectators. Tournaments that succeed give sponsors numerous opportunities to get a visible piece of the action, such as through banners, golf tee signs, golf cart ads, Hole-In-One contests and more. Ultimately, the goal is to ensure that sponsors enjoy a high level of recognition during the event. If you deliver this, your sponsors will be more likely to offer support at future events.


Generate Excitement With Multiple Contests


Every golfer would like to win the contest he or she enters, but not everybody can rank first, second or third in a single event. If you add more contests to your tournament, you'll get more people excited and make the whole day is that much more memorable. For example, people love Hole-In-One events, but numerous other contests can be added to a tournament, such as closest to the pin, longest drive as well as other type of contests. You can even get creative and come up with your own ideas for the enjoyment of the participants. In the end, the events you choose will foster special memories among the golfers who participate and will get more people ready for next year's tournament.


Thank Participants With a Letter


Thank you notes are sometimes considered old-fashioned, but they're just as effective as ever. It's easy to send a letter to golfers and sponsors letting them know how grateful you are that they participated in your event and noting your mission as well as the total funds that were raised. This simple action keeps communication open and encourages participation in future events.

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