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Take business to a new level to make way for CMOs, CTOs & CIOs

Apr 6th 2015 at 3:27 AM

Any company or organization, whose focus is customers and their needs, has to have a leadership that guides and supports organization’s all domains equally, for effective functioning. Contrary to popular belief, gone are the days when only one executive planned, made decisions and mapped out instructions, while others executed. The need for an executive team with equal responsibility and influence is felt all across.

In any organization the role of marketing department in the success of any company cannot be overlooked. This brings us to the realization of the power of a Chief Marketing Officer, whose role has utterly transformed from what it was decades ago. The new roles of a CMO also include guiding CEOs through establishing strong brands, indentifying new opportunities and through the realm of customer focus. The CMOs are not just the second in command but is now considered at the par with company’s CEO. The Organizations till now have been guided by the structured thinking patterns in the tradition way. To change this traditional thinking into more creative and logical thinking which could breed better results is CMO’s intrinsic job.  CMO must save the organization from falling back to the conventional short term profit concepts. He or she plays the leader in the boardroom taking together the marketing and financial needs of the organization and growth strategy with customers in the centre.  He or she has to master the persuasive skills to apply an effective level of influence wherever needed.

And it is around the same time as CMOs, that the need to make another significant change in the C-suite level has arisen. Any company would need new need technologies to survive and strive in the competitive business world. And this is how the position of chief technology officer has acquired eminence. Most of the organizations see the position as a necessity for organizational success. Typically, A Chief Technology Officer will develop new technologies and technical solutions for the team to implement them for garnering a better position in market. They are in the company to steer the technological direction of important projects. A good technology officer always comes up with options and propagates the ideas to others in the organizations. The pros and cons of the new technologies are always working up in the head of a CTO. 

Now, coming to the domain of IT, the marketplace grows unstable for the leadership. This leads to the association of Chief Information Officer in the board room to determine the use of the cloud services of the company. It is mainly CIOs job to work out on business collaborations with other companies and of course, addressing the security issues from such collaboration. Cyberspace being the new front line, CIOs prominence is not hidden. He or she determines the best technology keeping abreast with market latest trends.

For more information about Chief Data Officer please visit website at:

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