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Spark Up Your Company’s Presence in Your UK Community

Nov 18th 2015 at 10:21 PM

Branding is so important today, whether you focus on it online or show off your logo and brand locally. One of the unique ways to emphasise your brand in the UK is to make use of advertising at the petrol pump. After all, how many times do people stop and pump petrol every day? Even if they only fill up with petrol once every 24 hours, they are going to notice the ads around or on the pump. When you pick up the pump’s handle, you certainly won’t miss the advertising that you see.

Adding to Your Influence at the Petrol Pump

Have you been considering including your brand in your local community? You might want to take advantage of the petrol pump advertising in your town. The ads that are featured prominently on pump handles to ensure that you will get a healthy dose of recognition every time a customer needs to fill up.

One of the best ways to get noticed using the ads is to make sure you are using noticeable colours and memorable fonts. Not only must the message read well, but you also want people to note the display. You can make this happen when you regularly include your company’s brand on petrol pump displays.

Getting Feedback

People know that advertising that works is made up of ads that make good use of colour, lettering, design, and messages. The message you use is also key in getting noticed. If you still have not developed a tag line for your product or service, you may want to consult with a copywriting service. You can also obtain feedback from marketing research companies. Find out how people respond to various messages. You can also resort to asking your own family about a certain brand message.

Utilise Social Media Channels

When it comes to branding, you want a name or phrase that is as recognisable as it is memorable. It may take a while before you come up with just the right brand. You might also test branding out on social media sites. Ask your base of followers if they have seen your advertising at the petrol pumps. Ask them to check the pumps out the next time they fill up and find out what they think. You can obtain a great deal of feedback when you use this approach in your ad campaigns.

Some Points to Consider

When thinking of branding and ad campaigning, think about what you want to convey to customers and potential customers. What do you really want to say? You also want to define your typical customer. Will he or she take well to your advertising? How do you feel you are influencing him or her?

The use of social media is helpful, as is gaining information from marketing surveys. You want your customers to like your message, so you need to scrutinise your choices. Never be afraid to ask people their opinions. After all, you are directing your advertising campaign to them.

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