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Seven Things Exhibitors Do In an Exhibition

Apr 16th 2015 at 4:47 AM

Companies and brands have a lot of their capital invested in advertising. They produce attractive banners, hoardings, posters and many other publicity things to provide information about the product. People are very eager to understand new upcoming brand therefore the approach should be very effective. In terms of exhibitions, you must carefully understand what the people want to see and what you should display for the reputation of your business.

Here are some methods by which you can draw the crowd towards your stall:

1. Attractive stalls: The first thing in an exhibition that a visitor wants to see is classiness. This will determine the reputation of your company and make people know about your status in the market. The stall should be well-designed with lighting, posters and stable creative construction. It should be mad according to the theme and concept of the company. Beautiful colors and unique things always tend to attract the visitors.

2. Small is beautiful too: The stall you design must be equivalent to the products you want to display. A huge stall with little products can ruin the look and also lead to the over usage of the allotted area. The size is the stall should be exactly proportional to the products you want to display.

3. Creativity: Creativity is one of the essential things that a company needs during exhibitions. Be it stalls, hoardings, standees or posters, all should be specifically designed with innovative authentic ideas to be the center of attraction. The architects designing these stalls must be creative enough to construct a stall that reflects the concept of the company.

4. Rehearse: Each step of the construction including lighting, layout of posters, display racks and creativity must be carefully examined before hand to prevent any issues during the exhibition day. All the things should be well organized on perfect order so that the exhibition goes well smoothly.

5. Giveaways: It is a requirement for every exhibition stall to offer something to the visitors. A small leaflet will also be enough for the clients to recognize your company next time they visit this exhibition.

6. Pick the right products: The products which you use it for display should be among the best products you have. This will improve your company’s reputation in front of the eyes of your customers. You can also display new and upcoming products to show your capability.

7. Speak with the visitors: The next best thing which you can do is communicate with the clients. This way you can understand the requirements of people and you can make an effort to bring their need to the market. You should also ask for the feedback of the visitors and discuss their experience so that you can do better next time.


Cannoneye also makes a lot of effort to give their best in textile exhibitions in India. With the help of creative designer and expert workforce, the stalls, posters, danglers and standees are designed in the most elegant concept. Wide range of colors and designs are incorporated to create a specific theme to represent the company. The individuality of a company also matters a lot as these exhibitions are basically a competition in marketing.

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