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Secrets For Creating Successful Textile Exhibition In India

Jun 8th 2015 at 12:58 AM

Trade shows can be a great moment to showcase your business. Exhibitors have high expectations with them without realizing one needs to do a little home work before expecting benefits from the event. From chossing the right exhibition, booth place, creative banners to the effective marketing strategy, there is a lot that exhibitor needs to consider. Below are some of the exhibiting success secrets to get the most from your exhibition stand.


• There are on an average 75% of the visitors to buy or plan to purchase in the future.

• Exhibiting is represented as the only medium to connect with potential customers with         its most cost effective way.

• Decide what you want to achieve with measurable targets in mind.

• Deliver objectives that represent smart, attractive and reflects well on the company.

• Train the staff as 80% of the success is up to them.

• Use social media, email and the website messages out. Invite people as per their               advantage.

• Prepare a plan to follow up all the leads.

• Accept your market and build on your standards.

• Advertise and let people know you are there.

• Don’t ask questions to talk about their company issues and needs. Don’t ask closed           questions.

• Keep the conversations short and concise with clients. Introduce to as many                       prospects as possible.

• Speak to as many prospects as possible.

• Establish measurable goals to speak on these goals.

• Turn off your mobile phone and focus on the visitors to your stand.

• Get all the contact details and information you can from your prospect.

• Comprehend in between your products or services from the competition.

• Make a route, so everyone knows where he or she is and what he or she is doing,             when.

• Make eye contact and smile.

• Create a visual appearance

• Listen to all your prospect of selling benefits not features.

• Have daily team briefs

• Organize all leads

• Look fresh and feel fresh to your staff

• Use all five senses to attract people to your stand.

• Don't eat whilst on the stand.

• Don't get into conversations about products you do not know, ask another team                 member to help/demonstrate.

• Recognize why you are there, stay focused on your objectives.

• Talk less, listen more.

• Differentiate your products or services from competition.

• Form a personal connection with attendees

• Speak to your target market priorities.

• Consult an expert to use an interactive technology to individualize the message

• Go beyond the booth to coordinate your messaging and branding

• Follow up leads, to contact at least 6 times.

• Conduct a show debrief to brief in what went well and what didn’t

• Book early for next year to gather all the information.

• Have a good time, enjoy the vendors to shine your light and be an abundance of it.

• Continually, assess your results when improving your attitude, skills, visual                           presentation and the marketing of your booth.


Exhibitions, shows or fairs can be hit and miss or can be extremely stressful for exhibitors. So how you can ensure one go to its success? It’s not about selling about great names, but what you do to increase the popularity of your product making the right use of resources.

The textile exhibition in India with Cannon Eye can be executed professionally and publicized widely amongst all participants. So, don’t miss the chance to capture new markets and expand existing markets.

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