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Roofers Guide To Managing Online Reviews In 2016
Lansing, Michigan - Up until recently, word-of-mouth was the preferred method of finding reliable service providers and referrals. Nowadays, however, things have changed. Now we expect accessibility-we expect quick answers at the click of a button. In our technology-driven era, convenience is king. And that's a good thing. But with that comes new methods of customer communication management that need to be thought about by the service provider. So, let's take a look at what you can do to better manage your reviews online as a roofer in 2016.
Display your reviews prominently : Leveraging your online reviews and customer testimonials is one of the best ways to garner new customers. If you're proud of the reviews you're receiving, use them to show potentially new customers why they should be doing business with you, instead of the next “guy”.
Utilize Facebook (and other social networks) : You may think Facebook is over-rated, but it's not. It's a great resource to allow you to connect directly with your existing and potential customers, reach your target audience, and respond to reviews and disputes quicker than ever. Plus, your customers enjoy interacting with you.
Claim your profile on Yelp : Yelp is one of the easiest ways you can manage online reviews submitted by your customers. Unfortunately, Yelp has a reputation for not being very business-friendly, and even being a platform for false reviews, but, chances are, the majority of reviews that are submitted to Yelp by consumers will be accurate. So, address them as so.
Create an account on Angie's List (Angie's List) : Angie's list is a “free” business tool that allows consumers to review businesses and service providers by paying a small fee. Which means, the people who write reviews are doing so intently. Signing up for a business account, so that you can manage reviews and ratings on this platform, is essential.
Gain insight from existing/past clients : One of the best ways to garner important feedback is to contact your past and existing customers. Bill Gates, Microsoft's billionaire co-founder, once said, “Your most unhappy customers are your greatest source of learning.” And that's true. But that doesn't mean your happy customers aren't just as valuable in gaining insight and bettering your business.
Do not avoid disputes : Instead of acting as if bad reviews don't exist, face them head on. No one likes a passive business. If there's an issue, chances are, it can be resolved quite easily. The faster you resolve a dispute, the better for you-and the customer.
Conclusion : Combined, these are all great ways to forging relationships with your customers, and ensure they have plenty of ways to post reviews and leave their feedback. Remember that the more knowledge you obtain from your customers, the more knowledgable you will become about them. The value there is kind of self explanatory, but nonetheless, it's worth mentioning.
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