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Role Of The Manager In Various Product Processes

Sep 18th 2015 at 4:06 AM

For bringing innovation to the market, effective product management is of utmost importance. Two of the most important points are selection of right projects and immediate execution. In order to find success in the second part, an effective coordination between technology, people, and processes is important. To bring this about, the vital role of the product manager is undeniable. Experts no wonder describe the role of managers like the shepherds whose job is to take care of the flock and bring them home safely at the end of the day.

In a corporate scenario, the flock includes senior executives, cross-functional specialists, and inventors among others. So here are some rules that a competent manager plays to ensure project success and immediate implementation as well.

· Process expert: how can you ensure the success of a product? This will depend upon the processes of portfolio management and the idea-to-launch. If your organization business strategy rely mainly upon the launch of new products, presence of robust processes are necessary. The manager being the expert ensures that the team maintains performance and process benchmarks throughout.

· The scorekeeper: keeping score becomes a habit with companies that perpetually give top performances. They have an uncanny gift to pinpoint whether they are lagging or winning a particular project. This way their job becomes that of the scorekeeper, tracking the product processes to ensure the best results for the whole team. Every manager is as strong as the team under him or her. Not everybody is a born manager so companies require product management consulting from time to time.

· The educator: those who envy the managers should take time to understand their predicament. They are perpetually the people on the hot seat. They have to deal with almost all aspects of the product development cycle. This relates to not only the conception, tracking, and the launch of the product but also involves educating everyone in the team regarding the requirements. People from different departments and organizational hierarchy are involved in the project. This includes regular team members to project leaders and senior executives. The role of the manager is like the team coach. They have to ensure that everyone is knowledgeable about what is expected from them and work at the top performing levels.

· The facilitator: Gate meetings are an extremely important part of the product process. The manager is the facilitator of such meetings. A disciplined approach towards decision-making is possible only under the guidance of the manager. Through expert implementation it is possible to inspire quality contributions from everybody involved leading to the creation of better product decisions and strategies.

· The interpreter: Poor communication can prove to be the bane of the best of projects. The managers ensure that there is no communication gap between the higher level and the team members. They work as a bridge between the two ensuring that the process completes well within time and the allotted budgets.

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About The Author

Jim Bailiff is an expert marketer and author of many celebrated articles and blogs about the art of product management and advertising. He recommends as the best name to trust in case you are looking for product management consulting for your company.

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