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Research aims and research objectives
The aim of the research is to find out the factors which influence strategy development of Esteelaunder in their operations in China. The objectives include;
a. To analyse out the critical success factor for business success in the cosmetic market in China
b. To find out the key competitive competences of Esteelaunder
c. To examine the type of external factors that is affecting the development and implementation of strategy
d. To examine the challenges in strategy development and implementation by Esteelaunder. Please visit essay writing for more information !
Background of Research
The marketing environment in which business organisation are operating is changing in a tremendous ways and is affecting the way businesses organisations are getting on top of the issues of profit and sales which are the essence of its existence. In China the market for all product and services are not the same as they used to be some few years ago. On the contrary better economic planning, a shift in regulatory regimes, increase in population and an influence of globalisation on a traditionally conservative culture have played a no small way in ensuring that many domestic and international business organisations make their presence felt in China to compete for the profit in the Chinese market which is the largest in the world (Yaun, 2011).
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