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Research aims and research
What makes the case of Esteelaunder very interesting is in the sense they are operating in the female cosmetic segment where millions of other competitors are treading on similar path and where the option for competition is quite limited due to the fact that the market is almost perfectly competitive. In such a market, it is the type of program which are developed to take advantage of the critical success facto of the industry based on the company’s own key resources and other attribute which competitors do not have that will do the trick for them. Existing literature gathered from the companies own records and from the industry figures indicates that Esteelaunder is not doing badly in the competition although it is not the brand with the largest market share. Indeed no one product can boast of this achievement in China where innovation and variety is seen as the spice of life especially in the female cosmetic sector (Lui, 2011). Please visit JF论文代写 for more information !
From this analysis it makes a great sense to find out how important for interactional brands like Esteelaunder are able to position themselves to attain the level of sales and profits which they are looking for. Such a study will be helpful in bringing out the specific attributes of strategy that yields prosperity when competing in a highly competitive market. To the company itself this research offers the opportunity to look at what they are doing and then see if there are other ways by which they can adjust their strategy to be able to move ahead better. This is because this research is going to be an independent evaluation of their efforts. In the same way the research information will also be important in bringing out the critical issues of consideration when it comes to competing in the industry. The relevance of this research is also found in the academic aspect as well.
For young researchers like universities students who will want to explore this area in their dissertations, they will find in this work as useful source of secondary information that can help them in advancing their work. The same is with advanced researchers but for them the intention for this work is to provide the rudimentary knowledge about strategy development by internal cosmetic brands in a vibrant market. This can provide them the necessary background information that to put their work into context and the build upon it in their own way. So in all cases this work has both industrial and academic relevance.
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